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Direct Messaging and Maintaining Your Followers

For the longest time it seemed that nobody knew exactly how to use Instagram’s direct messaging feature to their greatest advantage.  From spamming and attempts at match-making to countless unsuccessful sales pitches, the potential provided by this personal line of connection was being wasted away by most users on the platform. Thankfully businesses are starting […]

Reposting on Instagram & Why You Should Be Doing It

Why share another user’s content on your Instagram?   Reposting from another user’s account on Instagram is all about relatability, authenticity, and trust.  Strengthening the relationship between your brand and the audience you’re attracting.  Reposting on Instagram creates a direct line of communication between you and your followers as well as show acknowledgement and appreciation […]

Targeting Your Audience Through Hashtags

Now that you have taken the time to narrow down and define your target audience you’re ready to maximize the reach of your content.  While the last step was primarily about searching through data and determining how to find your audience, this one is more about finding the best ways to direct your audience to […]

Defining Your Target Audience

What is a Target Audience? To put it simply, your target audience is the segment of people you are providing your products and services for.  Sometimes this group of people is also referred to as your “target market”. Examples of business ideas and their target audiences would be:   Online meditation course – Stressed professionals […]

The Best Times to Post on Instagram in 2018

Over 70% of businesses in the US currently use Instagram and a majority anticipate that number will rise. Regardless of whether it’s captivating photos or amazing videos, Instagram is the home of visual content. The main issue is, much like Facebook, it’s getting harder to organically show up in front of your followers. Instagram says […]