SEM & Ad Campaign Management
Increase conversion rates and turn your leads into sales with Social Sensei ad campaign management
Why your business should be running an online ad campaign
Digital Marketing is Cost-EffectiveOne of the biggest benefits of online marketing is that it is cost-effective. Digital marketing helps you save money and obtain more leads.
With traditional marketing methods, it’s difficult for small-to-mid-size businesses to compete with larger companies. Big businesses have the money to allocate for TV ads, radio spots, and more. This makes it hard for small businesses to compete with these larger companies.
Digital marketing, however, puts businesses on the same playing field. It is an affordable way to market your business to interested consumers. Many digital marketing and advertising methods are budget-friendly.
For example, pay-per-click (PPC) advertising allows you to choose your budget. Whether you want to spend $500 or $2000, you set the amount that works for your company. This is a unique advantage of online marketing.
With this method, however, the amount you spend will affect your campaign’s success.
This is just one example of a strategy that works with your budget. When you partner with an experienced digital marketing agency, many companies will work with your budget to help you get the web marketing services you need.
The most significant cost of digital marketing is time. It can take time to implement strategies and develop results from those strategies. The results, however, are well worth the investment of your time.
When you invest in a strategy like PPC, you’ll reap this advantage of digital marketing.
Digital Marketing allows you to Target Ideal Customers
To have an effective marketing campaign, you must reach the right people. You have to reach people interested in your business and that want to hear from you. Out of all the perks, the most significant advantage of online marketing is the ability to target people specifically.
Targeting people with traditional marketing methods is difficult. Generally, your message goes to everyone in hopes of reaching people interested in your business. It’s a challenge to obtain enough leads to justify your marketing costs.
With digital marketing, you reach people interested in your business. You can specifically target consumers with interest in your company, services, or products. It’s a level of depth that traditional marketing can’t match. Whether you create a Facebook ad or PPC ad, you’ll set your target audience. You’ll define your audience by attributes such as age, gender, occupation, interests, hobbies, and more. With platforms like Facebook, you can get extremely specific with the audience you target.
Narrowing your focus helps you reach people more interested in your business. It allows you to spend your budget more effectively and obtain more valuable leads for your company.
Digital Marketing improves your Conversion RatePerhaps one of the most notable benefits of digital marketing is the improvement of your conversion rate. When you invest in online marketing strategies, like conversion rate optimization (CRO), you can increase your conversion rate. This is due to your ability to target more specific leads. When you focus on people more likely to be interested in your business, you increase your chances of earning a conversion. Your company earns more conversions, which helps you grow.
Our Formula For Ad Management Success
How It Works
If you don’t have your ad campaign setup, don’t worry, our team will create your accounts and make sure you are setup for success. Your dedicated account manager will walk you through the process step by step to ensure you know exactly what is happening and what needs to be done to accomplish your goals.
First we understand your target demographic and what your business objectives are. Then we will analyze your competitors to see what they are doing, what is working, and what isn’t. We compile a list of the best keywords and/or demographics for your ads to target. We will also setup custom audiences so that you can retarget ads for leads that took specific actions.
Every month we will compile reports to show how well you performed and optimize your bad campaign for the following month. This will allow you to increase your conversion rate over time with the goal of increasing your ROI every month. Once your ROI is over 1:1 we can then scale your ad campaign which means you will have to scale your business. Our success is your success, so let’s succeed together in making your business grow.