Top Instagram Features You Need to Know in 2023

Over the past few years, Instagram has become a popular social media platform among businesses. Around 83% of people admit that Instagram helps them find new products and services. Therefore, marketers should not miss out on this opportunity to boost their business growth.

You can find new Instagram features almost every week as it constantly keeps adding or removing features. So, to enjoy the benefits of Instagram marketing and organic Instagram growth, you must remain updated with the changing trends and constant updates. In this post, we are sharing the top Instagram features to help you stay up-to-date. Continue reading this post to learn about the top Instagram features and how they can help boost your marketing strategy in 2023.  

8 Latest Instagram Features to Strengthen Your Marketing Strategy 

  1. Music to Instagram Posts

Music is powerful, and it can bring your content to life. Instagram has introduced a new feature that allows you to add music to photo posts. You can choose background music and upbeat songs according to your photo, and it will make your post stand out. Follow the steps listed below to use this feature.

  • Tap the plus icon on Instagram and choose a photo from your gallery.
  • Tap next, and you’ll see an option to add music. 
  • Select a song and use the sliding bar to choose the particular part of the music you want to play
  • Lastly, tap done and share.
  1. Mute Option for Story or Posts

If you don’t want to see the content from any particular account, you can unfollow them. But what if you don’t wish to unfollow and want to avoid their content? Well, the mute option is your savior. Although this feature has been here since 2018, many people are still unfamiliar with it. This feature will remove unwanted content from your feed while still following them. Here’s how you can use this option:

  • Go to the particular profile you want to mute
  • Click on the following button
  • In the next option, click mute and choose whether you want to mute posts, stories, or both. 
  1. New Instagram Profile Designs 

Another important feature that Instagram is rolling out is the new profile design. It is for the Instagram profile designs on the desktop. You’ll see a unique position of the menu in the new design. Also, there are some changes in showing the reels in the explore tab. With this update menu option is more visible, and the top menu appears as the vertical menu on the left side of the screen. 

  1. Instagram Notes

Notes are one of the latest features of Instagram. It has left many people confused. There are mixed reactions among users, and the common question surfacing is about the uses of this feature. Fun fact: people are using Instagram notes to ask what Instagram notes are. Businesses and creators can use this feature effectively to promote recent products, offers, and customer service or to connect with fans. It will ultimately help build organic followers on Instagram. One thing that makes notes different from DMs or other features is that they are not pushy. It is a great way to captivate the attention of the audience. 

  1. Add Yours’ Sticker in Reels 

Instagram reels are the talk of the town in the social media world. The latest update is the ‘Add yours’ sticker which allows you to post a video and ask people about their story or views. The good thing about this feature is that it helps boost your engagement. The followers can continue the story and invite more people to contribute, which may ultimately become a trend. It is easy to use this feature. You have to click on the Sticker icon and choose the sticker you want to add. 

  1. Grid Pinning 

Pinning a popular post is one of the most frequently used features on various social media platforms. Now, this feature is available on Instagram for all users. It lets you pin a specific post to the top of the profile. The benefit of this feature is that you can let your best content shine. To use this feature, you need to click on the three dots in the right-hand corner of the post you want to pin. You’ll see an option pin it to your profile. Just click on it, and your favorite post will appear on the top of your profile grid. 

  1. Live Rooms 

The live feature has gained immense popularity during the Covid-19 period. People used this feature in various ways for debates and discussions, and it emerged as one of the top ways to boost your Instagram followers. Instagram live is also a well-known and widely-used feature, but an important update exists. Earlier Instagram used to allow only one to two users to host a Live together, but now, up to four people can come together on Instagram live to host a webinar, lecture, or an online event. 

  1. Content Scheduling

Earlier, people used to schedule their posts on Instagram using third-party apps. But now, you can find content scheduling tools in the Instagram app. With this tool, you can schedule photos, carousel, or reel up to 75 days in advance. For this, go to the advanced setting option, where you’ll find a toggle named schedule this post. Turn it on and select the date and time you want it published. 

The Final Word 

We hope this post helps you learn some fantastic and trending Instagram features. Keep these points in mind while building an effective Instagram strategy. Moreover, you must take the help of professionals like Social Sensei to boost your Instagram marketing strategy. We offer the highest quality services for social media management, Instagram influencer marketing, and direct message campaigns to build Instagram followers. We are known as a leader in social media management, as thousands of business owners trust us. So, if you are also willing to boost your Instagram marketing strategy, feel free to reach us. Book your free strategy session now to learn more about us!

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