Why do Businesses Prefer Instagram Over Other Social Media Platforms?

With 4.48 billion monthly active users, social media is witnessing enormous growth worldwide. The wide social media environment has made it easy to establish meaningful relationships with your potential customers.

However, when it comes to social media platforms, one particular channel with great potential is Instagram.  

Instagram is one of the most highly targetable social media channels for ny brand, with over 1.44 billion monthly active users. You can select from blogs, stories, reels, instructions, and other current and timeless content, giving you many chances to market your business and connect with your target market. Read the blog below to learn more about Instagram and why it’s the ideal social media platform for businesses:

Some of the latest facts about Instagram:

  • Over one billion people use Instagram each month and 500 million use Instagram Stories daily.
  • In the United States, there are 159.75 million Instagram users.
  • After Facebook, Instagram has the second-highest number of users. On average, users spend 53 minutes per day browsing.
  • Instagram is used by about 71% of US companies.
  • About 71% of US businesses use Instagram.
  • Nearly 45% of Instagram’s user base comprises people between 18 and 44.

Why use Instagram for marketing for businesses?

The primary advantage of Instagram over other social media channels is its visual nature. Suppose your business profits from your products’ aesthetics or if your services’ results are readily apparent. In that case, Instagram is the ideal platform for showcasing content.

The best type of content to publish on Instagram are videos, images, and reels. However, it mainly depends on your marketing strategies, what content you should publish, and how frequently to post them.

No matter how well a brand-new social media platformperforms for the companies of others, creating a strategy earlier can help you stay focused on your objectives and, most crucially, increase your brand engagement and reach out to your target audience.

Since an increasing number of users visit Instagram every day, Instagram marketing is one of the most effective ways to promote your brand. But it needs proper strategy and planning, just like other social media channels.

Reasons why brands prefer Instagram over other social media platforms 

  • Wide Audience reach: 

Nowadays, everyone owns a smartphone, and most smartphone users use Instagram to learn, pass the time, or shop. As a result, they’re all frequently active on Instagram. As a result, you can anticipate using this platform to connect with most of the audience. However, compared to other social apps, research shows that Instagram generates most of the website traffic.

Over time, people are becoming more knowledgeable about posting relevant content to their audience. If you focus on this application, you can reach out to many internet users to consider your brand. You must choose this platform if you want to interact with your customers, gain new followers or generate more leads.

  • Easier Way to Sell Products/Services: 

Thanks to the latest Instagram updates, businesses can now tag their products on Instagram with prices. Users who click on these product tags are immediately taken to checkout. Earlier, Instagram used to direct users to the companies’ websites, which prolonged and complicated the process. Now that consumers may directly buy items from the Instagram app, the transaction is smooth, quick, and guaranteed to be successful.

Additionally, compared to ads on other social media platforms, Instagram Ads are a superior investment and provide greater returns. In contrast to Facebook Ads, Instagram Ads allow you to reach a particular audience and potential customers. This indicates that compared to a Facebook viewer, an Instagram ad viewer is more likely to become a follower of your account.

  • Advertising through Instagram stories: 

An interesting feature on Instagram is Instagram Stories. Any business owner is free to put different kinds of ads on stories. People enjoy scrolling through the news and viewing various profiles to see what is happening. In addition, it is possible to upload sponsored ads that will show up on the target audience’s news feed.

You can use hashtags, tags, location, etc., to run numerous advertisements in a single post or story. By doing this, you guide your audience on the products and services you offer. In addition, if users find your profile interesting, they may stalk you for more details. This tool is also available on Facebook; however, it is not as helpful and effective as Instagram.

  • High rate of engagement: 

Instagram is one of the best social media platforms that is effective and has a high engagement rate. Most people who interact browse influencers’ profiles that publish advertisements or other visual content about different products.

Working with influencers can help you increase customer engagement and draw in new people to your account. Getting people to look at the products you’re offering on your profile is important. If an individual has a high engagement rate, it is easy to tell if they are an influencer.

  • Regularly adds new features: 

The purpose of Instagram was to publish square images and 10-second videos. However, since those early days, the app has advanced significantly. As a result, many features are available right now for you to enjoy. Here are some examples:

  • You can find posts from a range of content creators through the Explore section. It also provides excellent, high-quality content that is relevant to current trends.
  • If you post a story on Instagram, you can add different features like polls, questions, a clock, a location, and music. This is an excellent strategy for interacting with your audience.
  • One of the most popular features of Instagram is reels, which has helped many business owners to build an organic Instagram following.

Bottom Line

These are some main reasons business owners and brands choose Instagram over other social media platforms. If you’re also looking for the best strategies and ways to grow your Instagram followers, get in touch with Social Sensei now. We deliver the best results for business owners that are serious about taking their businesses to the next level. To know more, contact us right away.

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