Instagram Giveaways: Things You Need to Know to Grow Your Followers!

How does your Instagram following look? Is it still increasing, or do you find it tough to gain new followers and high-quality leads on your Instagram profile? If that is the case, it’s time to switch up your approach! 

Why not use Instagram giveaways to increase your followers? The most effective technique to draw millions of visitors to your profile on Instagram is to run a giveaway. Additionally, it is the easiest way toreach out to your target customers, connect with them, and improve your brand recognition. To learn more about Instagram giveaways, continue reading this blog.

What are Instagram Giveaways? 

Instagram giveaways are short-time promotions in which brands promise to award a prize, a product, or a service, to one (or more) lucky participants who meet the requirements.

Instagram giveaways have entry criteria such as following the host’s profile, liking the post, leaving a comment, tagging friends, and more. You can have any criteria depending on your business needs.  

Prizes for Instagram competitions and giveaways can range from gift cards to complementary goods and services from businesses. Usually, if a brand runs the competition, it will give away products or services for free.

Why Should You Consider an Instagram Giveaway?


Even though you can have an Instagram giveaway for pretty much any reason, there are two in particular that you should consider:

  • Get more likes or shares on a specific post or reel. 

A successful Instagram giveaway should ideally achieve both of these objectives. The primary goal of a highly shareable post is to increase visibility and impression sharing; the secondary purpose of contest entry requirements should be to increase your Instagram followers.

The more participants you have, the more your post will spread, which results in more entries, more followers, more shares, and so on.

Do Giveaways Actually Increase Followers?

Running an Instagram giveaway is a perfect strategy to gain followers. Everyone loves free stuff, so they join your giveaway and follow your profile.

Additionally, it will make more people aware of your brand and encourage them to learn more about your business. For instance, Instagram accounts that organize giveaways or contests grow 70% quicker than those that don’t.

This strategy has no drawbacks. It’s not necessary to utilize questionable bots or buy followers on Instagram. Instead, you’ll attract REAL Instagram followers that are genuinely interested in your business.

How to Run an Instagram Giveaway Successfully?

Before creating your Instagram giveaway, you must decide on the giveaway tools you’ll use, the prize you’ll offer, and your giveaway rules. This facilitates the efficient and timely planning and creation of your giveaway.

Let’s see how to run an Instagram giveaway successfully: 

Step 1: Pick a Fun Giveaway Prize

Step 2: Establish the Giveaway’s Rules

Step 3: Choose the Best Instagram Giveaway Tool 

Step 4: Run the Instagram Giveaway to gain more followers.

Step 5: Use Instagram to promote your giveaway. 

Step 6: Pick and notify the chosen winner.

Step 7: Examine the outcomes of your giveaway

Benefits of hosting Instagram giveaways: 

  • Boost Engagement: 

User engagement is what the Instagram algorithm feeds on. So the more likes, saves, comments, and shares your post gets on Instagram, the more people it will reach.

Basically, you’re hacking the system to get on the good side of the algorithm. Encourage your followers to comment, like, and share your posts to boost engagement, differentiate your business from the competition, and elevate your content to the top of consumers’ feeds.

  • Grows your online following: 

Giving things free is a fantastic strategy to grow your social media or Instagram followers . People will learn more about your brand or profile when someone they follow shares your post; if that post is for a FREE prize, they are likely to join too!

In all giveaways, brands ask followers to do some easy tasks, which include: 

  • Sharing the reel or post
  • Liking the page
  • Tagging multiple friends
  • Commenting on a post
  • Completing a form with contact details on your website

You can select the best as per your business requirements. 

  •  Builds positive relationships with your customers

Promoting a prize that individuals can win creates excitement and fosters positive feelings towards the brand doing the promotion! Furthermore, interacting with existing followers through a giveaway can build up trust and positive relationships, which can later influence their buying decisions. 

  • Gain product exposure: 

Launching a new product or service with a giveaway is a great approach to getting people excited about your business. To get them to test and fall in love with your product, make it the giveaway’s prize. Make your giveaway fun and intriguing so that more people will enter it and, as a result, follow your posts and buy your products.

  • It drives traffic to your website: 

Giveaway promotions can help businesses in increasing website traffic. For instance, clicking the post and going to the landing page of your website could be one way to enter the contest. In addition, the participants will probably browse other pages of your website after entering the giveaway credentials to find out more about your company and products. This helps build your organic search presence!


Is a giveaway a good way to get followers?

Yes, running a giveaway is a great way to grow your Instagram audience. 

Are Instagram giveaways worth it?

Yes, Instagram giveaways are worth it. It can help you gain hundreds and thousands of followers. 

What are the most popular giveaways?

The most widely-used and popular types of giveaways are those where users have to do a simple task like sharing posts on their Instagram stories for a chance to win the prize.

What is the best promotional gift?

The best promotional gift includes branded t-shirts, earphones, custom drinkware, etc. 

Bottom Line

These are a few advantages of running Instagram giveaways Social Sensei has compiled for you. To find out the best social media strategy for you to boost your Instagram followers, get in touch with Social Sensei now.

We are one of the top social media marketing companies offering access to the latest strategies and ways to help your business grow and connect with a wider audience. To know more, visit our website now.

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More About Social Sensei

Having a huge follower base is definitely crucial to getting your message out there; in front of your target audience. However, rather than invest in marketing strategies that will have you buying fake followers, why not invest in Social Sensei’s proven and tested Instagram celebrity marketing strategies instead?

At Social Sensei, we team up with big names in different industries to help you grow your Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.

Will celebrity or influencer Instagram marketing get your account banned on Instagram? No. This type of Instagram marketing is a legitimate way for you to grow your Instagram followers organically, so you don’t have to worry about getting shadow banned or action blocked on the platform.

We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your follower’s list, we will continue working for you until you do.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Sign up today to take your account to the next level or click here to schedule a FREE 15-minute consultation with us.

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