How to Build Instagram Followers the Real Way

How to Build Instagram Followers the Real Way

The number of Instagram followers you have is the ultimate judge of your success, popularity, and talent. And it’s not just an ego thing. It’s a metric that matters to brands, agencies, managers, and other influencers looking for someone to endorse their products or services on social media channels like Instagram.

But before we begin, let’s talk about why it’s important to earn followers.

First, having a large number of followers is very impressive to brands and other Instagram users, which means you have the potential to grow your brand officially representing them.

Second, and most importantly, having 100+ followers will help you gain more credibility on social media platforms.

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The more followers you have, the greater your chance of getting paid opportunities or jobs as an influencer online (or offline). But how do people attract so many followers? Here are some ways to build Instagram Followers the real way:


Creating a Successful Instagram Profile

#1 – Great profile photo

Your profile photo should be a decent headshot of you or your logo. It should be bright and have lots of contrast as Instagram photos are displayed in black and white. The optimum resolution is 180 x 180 pixels.

#2 – Great bio

In your Instagram profile, you should add a short description of yourself or your company. Again, make it personal and include relevant hashtags in the text. Additionally, make sure to add a link to your website for people interested in learning more about you or in contacting you directly.

#3 – Use high-quality vertical images for posts

People scroll through Instagram on their phones, so make sure you post images that look great on such a small screen (roughly two by 3 inches). You can use Canva, which is free and easy to use.

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Posting Content

#1 – Use hashtags to find new users

Hashtags are a great way to connect with people on Instagram who are interested in the same things as you do. You can also see popular hashtags used by other accounts so that you can include them in your posts.

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#2 – Post regularly

Instagram is all about sharing interesting content with your followers, so make sure you post frequently. It’s also a good idea to vary the type of posts you’re putting out there.

 #3 – Post diverse content

You only have 30 seconds to engage Instagram users, so make sure your posts cover a wide variety of topics. If most of your posts are about fitness, for example, people will unfollow you as they’ll feel like they already know what your account is about.

#4 – Use Stories

Stories are a great tool for growing your following as they can help you draw attention to your profile page. You’ll need the latest version of the Instagram mobile app for this feature, which allows you to upload photos and videos that disappear after 24 hours.

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Growing Your Following

#1 – Follow lots of people

Instagram is all about engagement, so the more you engage with other users, the more likely they will follow you back and engage with your posts. In your follower list view on Instagram, there’s a button called people you follow. Click on that, go through your list of followers, and start following back users following others in your niche. Then unfollow those who didn’t follow you back or had inactive accounts.

#2 – Use hashtags to find new people to follow

Now that you’re done unfollowing users, it’s time to find new people to follow. You can use hashtags for this as well. Try finding popular hashtags relevant to your niche, then click on the top posts tab, followed by explore. For example, click on hashtag #(insert your tag here) and look at some of the images posted, then unfollow those who didn’t follow you back or had inactive accounts.

#3 – Engage with people who follow you back

Once you’ve followed users, this is the step where you engage with them. For example, suppose someone follows you, favorite one of their posts, and leave a nice comment incorporating one of your hashtags (#(insert your tag here)). You can do that on 5-10 posts per day.

#4 – Tag influencers in your posts

Tagging other popular accounts lets them see your photos and follow you back, which is great for building relationships. On Instagram, tagging works by placing the @ symbol before a user’s handle (for example, “@instagram”). Try looking at other users in your niche who have a lot of followers and mention them by tagging them in your post.

#5 – Initiate a friendly competition with other accounts in your niche

Another way to get people to follow you is by hosting a friendly competition where all participants must share or like each other’s posts, resulting in increased follower growth for everyone.

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Advanced Strategies

#1 – Check out your competitors’ followers and follow them back

If you click on the following tab, people who recently followed one of your competitor’s accounts will appear. Follow those accounts back so they’ll be more inclined to follow you instead.

#2 – Engage with your competitors’ followers

Once you’ve followed users, it’s time to engage with them. First, go through who they follow and look for accounts in your niche that are popular. Then click on their profile page, find a recent photo that looks interesting, then favorite that picture or leave a nice comment on it.

#3 – Comment on popular posts

Another good way to get people to follow you is by commenting on popular posts in your industry. You can do this using the explore feature or hashtags. There are three types of comments users make on Instagram: informational, supportive, and spammy/negative. For more information on this, check out this blog post.

#4 – Create a private group on Facebook for your fans and followers

Create a private group on Facebook for your fans and followers

Having a private group where you can connect with users who already like what you’re posting about is a great way to build relationships and show your fans that you care. While it’s not the most effective strategy for building your following, it’s a good way to make your existing followers feel appreciated.

In the end, growing a following for your Instagram account is all about being consistent and posting quality content regularly. In contrast, these strategies can help you increase your following quickly. If you want to be successful with Instagram and build a strong following, you have to post regularly and be patient.

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More About Social Sensei

Having a huge follower base is definitely crucial to get your message out there; in front of your target audience. However, rather than invest in marketing strategies that will have you buying fake followers, why not invest in Social Sensei’s proven and tested Instagram celebrity marketing strategies instead?

At Social Sensei, we team up with big names in different industries to help you grow your Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.

Will celebrity or influencer Instagram marketing get your account banned on Instagram? No. This type of Instagram marketing is a legitimate way for you to grow your Instagram followers organically, so you don’t have to worry about getting shadow banned or action blocked on the platform.

We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Sign up today to take your account to the next level or click here to schedule a FREE 15-minute consultation with us.

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