Blog, Growth Hacking, Influencer Marketing, Instagram Growth Hacking, Instagram Tips, Social Media Marketing

How to Run a Successful Instagram Promotional Giveaway

Everyone loves free stuff. Everyone wants to get a free giveaway. Almost everybody loves the chance to snag some free swag whether it’s a buy-one-get-one offer on a certain item at the local supermarket or the chance to win a free  European tour or a year supply of your favorite skincare products.

Economists call it the zero price effect.

And that what makes an Instagram giveaway such a powerful tool.

What Are Instagram Giveaways?

Instagram giveaways are limited-time promotions in which brands promise to give away a product or service to one (or more) lucky entrants according to a specified set of criteria.

Instagram giveaways can create a buzz about new product lines, reach new fans, grow the brand’s social followings, and attracts some potential new fans.

Reasons to Run an Instagram Giveaways

Do giveaways work to generate leads and grow your business? The answer is yes IF you’re offering the right prize.

Running your own giveaway will:

1. Attract followers faster.

Instagram accounts that hold a contest or giveaway grow 70% faster than those that don’t.

2. Entice both current followers and prospects to engage.

Increased engagement signals to Instagram that they should feature your content more regularly in the feed and acts as social proof for your brand.

3. Build stronger relationships with your existing audience.

When you give something away, it helps foster an emotional connection between you and your followers. A well-planned Instagram giveaway helps you grow your audience, boost engagement
with your posts, and increase loyalty in your customers. But that’s not all. Contests and giveaways can be used to tease an upcoming product or feature release and encourage followers to share and submit user-generated content (UGC).

Now that you know the reasons for running an Instagram giveaway, the next questions will be, how do you run a successful giveaway? The secret ingredient is offering the best prizes.

What are some good prizes to give away?

Good giveaway prizes need to be:


You need to choose a prize that your target audience is interested in winning or you won’t attract the right leads.


Note that value doesn’t necessarily mean expensive! Not every business can give away $25,000 or a brand new car. But even cheap giveaway prizes can offer value if they’re unique,  useful, or just plain delightful.

Here are the examples of giveaway prize ideas for a general audience.

Gift Cards. Gift cards are one of the best contest prizes ever. You can give away something like a Visa gift card so the winner can spend it anywhere they please, or you can give a gift card from a popular store or service. You can also give away a gift card from your own products or services. It’s super easy, and the prize winner will shop at your business. It’s a win-win for both of you.

Popular Products. If there’s a really hot product on the market at the moment,  I’m sure most of your customer base and your target audience will want to get their hands on it.


Money. Offering a cash prize is another great way to attract a wide range of people to your contest and get people talking about your business. If you’re going to offer a cash
prize though, it should be a larger amount. A $25 cash prize won’t wow people (though you could offer that amount in the form of a gift card instead).


Now that you understand the benefits a bit better, and what types of prizes to giveaway, the next thing you should know is how to run a successful Instagram promotional giveaways. Running a successful Instagram giveaway requires planning and a clear understanding of what you want to accomplish as a result.

Here are some of the tips on Creating Your Instagram Giveaway

1. Determine What You Want Out of Your Giveaway

If you don’t set a specific goal for your Instagram giveaway, you’re basically just giving something away for free. While that’s a nice thing to do for your followers, it doesn’t serve your business.

The goal you choose will impact every other decision you make, including your prize, the content you create, and how you promote your giveaway.
It also makes it easy for users to understand what they need to do to participate—and it ensures that they won’t run into any issues with Instagram’s content regulations.

2. Familiarize Yourself With Instagram’s Rules

There are a number of specific guidelines for creating a giveaway on their platform and you need to follow them to make sure that your giveaway runs smoothly and avoids the risk of it being shut down.

To be certain you’re not running awry of any of Instagram giveaway terms, don’t forget to incorporate the following information:

  • Your rules for the giveaway.
  • The terms of eligibility for participants.
  • Any relevant regulations related to your prize (age restrictions, etc.).
  • Acknowledgment of the fact that Instagram is not responsible for the giveaway.

All of this needs to be entered in the comment section of your giveaway post. If you’re unclear in any way, Instagram reserves the right to remove your content.

3. Choose a Prize That Your Audience Will Love

If your prize isn’t enticing to your target audience then you won’t see any engagement. Take a look at what your followers are interested in and think about how you can offer something that’s valuable and on-brand.

This is easy for consumer products and e-commerce sellers who sell specific products. But with a company with no tangible products, the company will need to do some additional research if they want to offer more than a discount or trial.

Your Instagram giveaway can be an opportunity to partner with other brands as well. That’s a great way to tap into an already engaged audience and boost brand awareness for everyone involved. Through this partnership, each brand is able to increase awareness of their products as well as their cause.

4. Write the Right Giveaway Caption

A great caption will not only promote the items you’re giving away; it will provide all the requisite information people need to find, learn about, and enter the contest.

This is where hashtags can be helpful. It’s also a good idea to include additional information and hashtags about your industry.

The “perfect” Instagram giveaway post will vary widely from one account to another.

However, there are a couple of elements that every Instagram giveaway post should include. These are:

  1. A strong, color image to serve as the basis for the post
  2. Efficient use of text announcing the giveaway

5. Launch and Promote Your Instagram Contest

Facebook and Instagram ads will also broadcast your Instagram contest and can boost awareness of the giveaway for a larger audience and potentially increase overall engagement.

6. Track the Results

Once you’ve chosen a winner for the giveaway, look at how the process impacted your original goal. This helps you see the ROI and create better-performing giveaways in the future.

The Discovery report is more useful if your goal was to increase brand awareness. It provides insight into how many potential new followers saw your post in their feeds.


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