How to Build Instagram Followers the Real Way
The number of Instagram followers you have is the ultimate judge of your success, popularity, and talent. And it’s not just an ego thing. It’s a metric that matters to brands, agencies, managers, and other influencers looking for someone to endorse their products or services on social media channels like Instagram.
But before we begin, let’s talk about why it’s important to earn followers.
First, having a large number of followers is very impressive to brands and other Instagram users, which means you have the potential to grow your brand officially representing them.
Second, and most importantly, having 100+ followers will help you gain more credibility on social media platforms.
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The more followers you have, the greater your chance of getting paid opportunities or jobs as an influencer online (or offline). But how do people attract so many followers? Here are some ways to build Instagram Followers the real way:
CREATING A SUCCESSFUL INSTAGRAM PROFILE
#1 – Great profile photo
Your profile photo should be a decent headshot of you or your logo. It should be bright and have lots of contrast as Instagram photos are displayed in black and white. The optimum resolution is 180 x 180 pixels.
#2 – Great bio
In your Instagram profile, you should add a short description of yourself or your company. Again, make it personal and include relevant hashtags in the text. Additionally, make sure to add a link to your website for people interested in learning more about you or in contacting you directly.
#3 – Use high-quality vertical images for posts
People scroll through Instagram on their phones, so make sure you post images that look great on such a small screen (roughly two by 3 inches). You can use Canva, which is free and easy to use.
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POSTING CONTENT
#1 – Use hashtags to find new users
Hashtags are a great way to connect with people on Instagram who are interested in the same things as you do. You can also see popular hashtags used by other accounts so that you can include them in your posts.
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#2 – Post regularly
Instagram is all about sharing interesting content with your followers, so make sure you post frequently. It’s also a good idea to vary the type of posts you’re putting out there.
#3 – Post diverse content
You only have 30 seconds to engage Instagram users, so make sure your posts cover a wide variety of topics. If most of your posts are about fitness, for example, people will unfollow you as they’ll feel like they already know what your account is about.
#4 – Use Stories
Stories are a great tool for growing your following as they can help you draw attention to your profile page. You’ll need the latest version of the Instagram mobile app for this feature, which allows you to upload photos and videos that disappear after 24 hours.
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GROWING YOUR FOLLOWING
#1 – Follow lots of people
Instagram is all about engagement, so the more you engage with other users, the more likely they will follow you back and engage with your posts. In your follower list view on Instagram, there’s a button called people you follow. Click on that, go through your list of followers, and start following back users following others in your niche. Then unfollow those who didn’t follow you back or had inactive accounts.
#2 – Use hashtags to find new people to follow
Now that you’re done unfollowing users, it’s time to find new people to follow. You can use hashtags for this as well. Try finding popular hashtags relevant to your niche, then click on the top posts tab, followed by explore. For example, click on hashtag #(insert your tag here) and look at some of the images posted, then unfollow those who didn’t follow you back or had inactive accounts.
#3 – Engage with people who follow you back
Once you’ve followed users, this is the step where you engage with them. For example, suppose someone follows you, favorite one of their posts, and leave a nice comment incorporating one of your hashtags (#(insert your tag here)). You can do that on 5-10 posts per day.
#4 – Tag influencers in your posts
Tagging other popular accounts lets them see your photos and follow you back, which is great for building relationships. On Instagram, tagging works by placing the @ symbol before a user’s handle (for example, “@instagram”). Try looking at other users in your niche who have a lot of followers and mention them by tagging them in your post.
#5 – Initiate a friendly competition with other accounts in your niche
Another way to get people to follow you is by hosting a friendly competition where all participants must share or like each other’s posts, resulting in increased follower growth for everyone.
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ADVANCED STRATEGIES
#1 – Check out your competitors’ followers and follow them back
If you click on the following tab, people who recently followed one of your competitor’s accounts will appear. Follow those accounts back so they’ll be more inclined to follow you instead.
#2 – Engage with your competitors’ followers
Once you’ve followed users, it’s time to engage with them. First, go through who they follow and look for accounts in your niche that are popular. Then click on their profile page, find a recent photo that looks interesting, then favorite that picture or leave a nice comment on it.
#3 – Comment on popular posts
Another good way to get people to follow you is by commenting on popular posts in your industry. You can do this using the explore feature or hashtags. There are three types of comments users make on Instagram: informational, supportive, and spammy/negative. For more information on this, check out this blog post.
#4 – Create a private group on Facebook for your fans and followers
Having a private group where you can connect with users who already like what you’re posting about is a great way to build relationships and show your fans that you care. While it’s not the most effective strategy for building your following, it’s a good way to make your existing followers feel appreciated.
In the end, growing a following for your Instagram account is all about being consistent and posting quality content regularly. In contrast, these strategies can help you increase your following quickly. If you want to be successful with Instagram and build a strong following, you have to post regularly and be patient.
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