Instagram is considered to be the best social media platform for engagement or your ability as a brand to connect with your followers. It’s visual, simple and it’s attracting the younger generations more than other social media platforms.
Why Use Instagram?
Instagram may seem small but it is a powerful tool that your business should be using no matter what!
Instagram is undeniably one of the most important social channels around, and we’re positive that any marketer not yet using it is missing out on something big. Whether you manage the social media of a big corporation, a small business, or you’re using it to promote your own personal brand, incorporating Instagram into your marketing strategy is a must!
1.Visual content is essential to your marketing strategy
Instagram obviously emphasizes photos more than any other social media platform. With Instagram the main event is your photo! It needs to be clean, sharp and provocative.
Since people can scroll on Instagram they often will scroll right past photos that don’t intrigue them. Your photos need to stop them in their tracks long enough to engage with your post, read your caption or click through to your website if you are running an advertising campaign.
2.You can reach a LOT of people through Instagram marketing
Its no question that Instagram has over 800 million unique monthly users, and Instagram, marketing on the platform is absolutely worth it. Not only does this give your brand an additional channel to use when interacting with your audience, but many have also found success with direct purchases through the platform.
3. Instagram Marketing Is Beneficial for Your Business
To reach Instagram users, called Instagrammers, brands develop aesthetically pleasing content combined with compelling copy and searchable hashtags.
Instagram marketing gives your company an advantage by:
- Helping your target audience discover new products or services.
- Increasing website visits and generating interest in your brand.
- Boosting sales with frictionless Shopping on Instagram experiences.
4.Easy to Target (and Retarget) Your Audience
We know that targeting the right audience is key in the success of your ads. But how does Instagram help you reach your core audience?
Some of the targeting features include:
- Location: Whether you’re targeting to a whole country or just one city, location isn’t any issue.
- Demographics: Want to send your ads only to certain age or gender? Instagram can pinpoint age and gender demographics.
- Interests: Base your ads on what your audience follows on Instagram, including other businesses that may be your direct competition. You also can base interests on ads they click and apps they use.
- Behaviors: Define an ad’s audience by the actions they take on (and off) Instagram and Facebook. For example, easily retarget potential customers who have visited your website in the past but never made a purchase.
- Lookalike audiences: Your followers are part of a specific persona who is eager to see your content (and hopefully buy your products). So, you can target ads to people that are similar to the ones that already follow you or have purchased on your website.
Now that you know why you should use Instagram, it is important to know how can you build and increase your Instagram followers.
How to get more followers on Instagram
1.Use the right Hashtags
The Instagram algorithm is driven by data, and follower growth can be driven by using the hashtag strategy. A hashtag on Instagram is an identifier for the algorithm. It gives context to your posts and helps the algorithm understand who to show your posts to.
Too many Instagram hashtags can feel spammy. The key here is to select a relevant hashtag that relates to the Instagram content you’re sharing. The rule of thumb is to keep it at 30 hashtags.
2.Use the right filters
Instagram obviously emphasizes photos more than any other social media platform. If you want to get the most out of Instagram, it pays to improve your pictures with a little bit of technical magic before you post them.
Instagram app includes easy-to-use filters and editing tools that can make your photos and videos more visually appealing.
These are some apps that help you edit, resize and add filters to your photos.
VSCO is one of the original and most popular photo-editing apps.
There are 10 free preset filters that make your phone-shot photos appear as though they were captured on film. There are also a range of photo-editing tools available to help elevate your photo quality, like contrast and saturation to enhance your photos, grain which adds texture to photos, and crop and skew tools which alter the perspective of your photos.
Avatan Photo Editor
Avatan is a social photo editor.
It enables people to edit photos interacting with each other, while using their own processing elements.
All the elements are created and added by users to the social network integrated with the photo editor.
You have the opportunity to create and save your own, customized effects.
To create effects, you can use various tools and resources.
You can add and use 4 various resources when editing images:
Snapseed is a complete and professional photo editor developed by Google.
- 29 Tools and Filters, including: Healing, Brush, Structure, HDR, Perspective (see list below)
- Opens JPG and RAW files
- Save your personal looks and apply them to new photos later
- Selective filter brush
- All styles can be tweaked with fine, precise control
Adobe Lightroom Photo Editor
Adobe Photoshop Lightroom is a free, powerful photo editor and camera app that empowers your photography, helping you capture and edit stunning images.
Easy image editing tools like sliders and filters for pictures simplify photo editing. Retouch full-resolution photos, apply photo filters, or start photo editing wherever you are.
A Color Story
A Color Story focuses on fresh photo, on-trend editing styles, and colors that pop. Rather than forcing you into a single look, the app has—
- over 400 carefully crafted filters, incl. purchases
- over 120 movable effects, incl. purchases
- over 20 FREE tools, including HSL + curves
- custom filters saved from your editing steps
- Instagram grid preview + planning
Post at the right times
Every Instagram account has a unique audience with followers located across different cities, countries, and time zones — so it’s important to find your personalized best time to post on Instagram.
Timeliness has always been an important factor on Instagram, but it’s even more important with the new Instagram algorithm.
Since Instagram is now prioritizing “new” content on people’s feeds, your best shot at getting your content in front of your followers is by posting when most of them are online and scrolling the app.
By doing this, you can actually hack the algorithm to increase your reach and get more likes and followers!
Steal your competitors’ followers
A lot of companies have already mastered the art of Instagram — and some are probably your competitors.
But that’s a good thing! It means you can copy their ideas.
Can you can steal followers from the competitor? Yes. Simply visit their profiles & follow the people who follow them. We begin by analyzing your competitors’ existing audience, then determine their most valuable followers. Since they’re already interested in your competitors, it’s likely they will not only follow you, but potentially convert to a customer as well.
Pay for sponsored posts and product reviews
If you really want to increase Instagram followers, you need to take advantage of influencer marketing and expose your brand to a wider audience.
Unlike the tactics to grow Instagram followers mentioned above, this one usually isn’t free. However, if done correctly, it’s of good value.
Very often a blogger reviews products related to his niche on his blog and makes no money from the review. In a sponsored review, the blogger is paid for his posted review.
However, if you’re selling a unique and original product, you may also want to consider sending your product for the influencer to review and post. Usually, the more natural and less advertisement-like the image, the greater the engagement and response.
Leverage the power of influencer marketing to grow your Instagram followers organically
What if you found an Instagram growth plan that could save thousands of hours of your precious time and still grow your account 10X—even 100X as fast—completely organically?
What if it was 100% safe—100% compliant with Instagram’s terms of service in 2021—and your growth was 100% guaranteed?
You’d probably say we’re 100% full of #$%*!
But as hundreds of our happy clients have already discovered, it’s one-hundred-and-fifty-percent possible. They’ve been watching thousands of real, location targeted followers pour into their accounts every month.
Month after month. No bots. No automation. 100% human hands. And each of them are enjoying their very own dedicated account manager who oversees their growth and works to help them reach their business goals.
Does that sound like some action you’d want in on?
Find out how Social Sensei can get you thousands of followers organically—give you powerful credibility—and drive massive amounts of exposure to your Instagram account. Just click the link below!
More About Social Sensei
Having a huge follower base is definitely crucial to get your message out there; in front of your target audience. However, rather than invest in marketing strategies that will have you buying fake followers, why not invest in Social Sensei’s proven and tested Instagram celebrity marketing strategies instead?
At Social Sensei, we team up with big names in different industries to help you grow your Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.
Will celebrity or influencer Instagram marketing get your account banned on Instagram? No. This type of Instagram marketing is a legitimate way for you to grow your Instagram followers organically, so you don’t have to worry about getting shadow banned or action blocked on the platform.
We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked. The best part? Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do.
Ready to take your Instagram account to the next level? Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility. Sign up today to take your account to the next level or click here to schedule a FREE 15-minute consultation with us.