“Change is the only constant in life.” Heraclitus –
Due to the changing times, keeping up with technology can be pretty challenging. With so many platforms out there, it would be difficult to choose which one you would go for. In this digital age, most brands are using content marketing to gain visibility on social media platforms.
From small and large businesses, startups and corporations, B2B, and eCommerce – these organizations of all trades can reap from influencer marketing.
But first, why Influencer Marketing you might ask? First, the right influencers can increase and distribute your content in the most original and appealing way.
So many businesses have started doing Influencer Marketing as this would:
- It’s more cost-effective than other marketing channels
- It’s the easiest way to build trust and reputation
- It provides access to a greater audience
- It’s a way to create real-time engagement
- You can effectively win over a new target audience in minutes
- Can help you reach your target audience effectively
- It’s more authentic than the traditional celebrity ads
Let me loop you in a secret…Do you know that the second most engaged social media platform is Instagram?! It’s a powerhouse when it comes to features and strengths. No wonder 83% of its users have chosen Instagram to look for new products and services online.
So, why Instagram?
With over a billion monthly active users, this is the best avenue to start your campaign. Millennials take the lead in holding the most demographic spot while Gen Z takes second. A big chunk covers new products and services on Instagram while some use the platform to research services and products. The remaining percentage interacts with Instagram content and then decides if they would purchase or not.
Influencers have built a huge and engaged following on Instagram for the fact that their audience looks up to them and respect their opinions. Having a large following may be because of their lifestyle, job, hobby, or even the clothes they prefer and the stories they want to get across.
Benefits of having an Instagram Influencer Marketing:
Boosting your Instagram account organically is still the number one way to in having traffic on your page. IGTV and Live feed plus high-quality posts and videos give consumers ways to engage with an influencer.
Your audience engages with content that they appeal to. Influencers can use their creativity to incorporate your brand to, for example, their daily lives.
- It’s a niche
Consumers will always engage in products or services that interest them. Since an influencer is already focused on a particular niche and they have done the hard work in gathering followers, you may be able to use it to your advantage.
- Personal touch
You may use the connection between influencers and their target audience to increase your brand awareness. Having an authentic relationship, their followers will see that your brand is someone they can trust.
They can design the right strategy for you so they can maximize the kind of engagement you would like for your business.
- Builds trust
Since influencers have built relationships and trust with their followers, they tend to respect their content and recommendations.
- Improves brand awareness
As discussed, this strategy can expand your reach to greater heights and it also positions your stable footing online. Users will begin to know more about your product or services, what you’re offering and who you are.
- They take care of your content
While influencer content can help fill the gaps of your own content schedules, they can also work well when you have run out of ideas or when you simply need some quality content to upload.
- Reach your target audience
This is one major role you can get through an influencer. Once they create a post, your content is placed in front of social users that are interested in your line of business. You don’t need to shell out additional funds on testing and finding your audience. The influencer will foster this audience on social media.
- Create value for your audience
Influencers create content that provides solutions, educate, and inspire their audiences. This can be a great advantage for you and leverage your content so you can give value to your audience.
- Winning partnerships
A lot of opportunities may unravel once you tie up with an Instagram influencer. For one, there might be possible joint ventures and events that may be in the works.
Influencer Marketing can be a great help to your business in putting the brand out there. They exist in almost every industry you can think of and they can produce results and have a serious impact on your brand. This kind of marketing strategy allows brands to reach their target audience in a far more genuine way than the traditional advertising that we’re used to. So if you haven’t hopped into the Instagram Influencer marketing trend yet, it’s about time you do. Stay on top of the game and partner up with influencers. Times are changing, so we should innovate so we don’t evaporate.
Ready to take your Instagram account to the next level? Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility. Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.