With over 2 billion monthly active users, Instagram has become one of the most highly engaging social media platforms in recent years. It has become a goldmine for brands/businesses looking to expand their reach, boost engagement, or increase revenue. In this blog post, we’ve covered the top 7 ways to grow followers on Instagram in 2024, helping brands thrive in the competitive world of social media.
Statistics of Instagram in 2024
Before diving into the tips, let’s take a look at some fascinating statistics about Instagram:
- Instagram has over 2 billion active users, making this platform the fourth-largest globally.
- Instagram is the 6th most visited website in the world.
- Users spend an average of 30 minutes per day on Instagram.
- More than 100 million users watch Instagram Live every day.
- 130 million users tap on shopping posts each month.
- Over 90% of Instagram users follow at least one business account.
Why do Brands Gain Instagram Followers?
Brands gain Instagram followers for a variety of reasons. Some of which include:
- Instagram allows brands to expand their reach and visibility by connecting with a diverse audience.
- Gaining more followers allows brands to advertise their goods and services in front of a bigger audience, which raises recognition and awareness of the brand.
- It helps brands gain the confidence of their target audience, making it easier to convert followers into customers.
- It allows brands to add links to their bio, making it easy to drive traffic to their website or landing pages.
- Brands with large followers can increase website traffic and conversion rates.
Top 7 Tips to Grow Followers on Instagram in 2024
Now, let’s explore the top 7 tips to grow your Instagram followers in 2024, based on proven strategies:
Optimize Your Profile:
Creating an eye-catching, enhanced, and informative bio is the first and most crucial step in gaining more Instagram followers. You should provide insightful information about your business, niche, and content in your bio. Also, choose a profile photo that captures the essence of your brand and is instantly identifiable. Add pertinent hashtags and keywords to your bio to improve discoverability. Furthermore, add a link to your bio to make it easier for your followers to visit your website or landing page. You can gain more followers and establish a powerful online presence on Instagram by crafting an engaging bio.
Post High-Quality Content:
The second important tip for Instagram followers is to share visually appealing and captivating content that appeals to your target audience. To do this, you need to use images that are pertinent, high-quality, and high-resolution for your brand or niche. Always create and post content that is intriguing and visually appealing. Do make reels, IGTV videos, Instagram stories on different trending topics. Writing engrossing captions that clarify the story behind your images and provide context is also essential. By doing this, you’ll increase engagement on your posts and build a stronger emotional bond with your followers.
Consistency is Key:
It’s critical to post content on Instagram frequently and stick to a plan if you want to keep your followers interested and engaged. Trying out various content formats, such as images, videos, reels, and stories, can help maintain the interest and freshness of your feed.
It’s also crucial to assess the level of involvement from your audience and modify your publishing approach as necessary. For instance, think about publishing more videos if you discover that your fans interact with them more than images. It’s also crucial to consider when to publish your content. Posting at the busiest times of day, when your fans are most likely to interact, can boost interaction. You can maintain the attention and engagement of your social media followers by adhering to these suggestions.
Engage with Your Audience:
Gaining loyal and committed Instagram followers requires active audience engagement. This can be achieved by responding to their comments, liking and sharing their posts, and participating in relevant conversations within your niche. By doing this, you may create a genuine connection with your followers and foster a feeling of community around your brand.
This not only encourages them to share your content with their own followers, but also helps to build trust and credibility with your audience. Remember, social media is all about building relationships, so take the time to engage with your followers and show them that you value their input and contributions.
Collaborate with Influencers:
Influencer partnerships can be a powerful way for expanding your brand’s visibility and reach a wider audience. The first step in maximizing the effectiveness of this strategy is to find influencers that align with your brand’s values and principles.
This will increase the likelihood that their followers will be considering your good or service. After you’ve identified the right influencers, think about working together to produce sponsored posts or content that will highlight your brand and offer. Collaborating with influencers can help you gain access to their already-existing audience and establish credibility with prospective clients, which will eventually boost sales and brand recognition.
Utilize Instagram Stories:
Using Instagram Stories to establish a more personal connection with your audience can be quite effective. Features like question stickers, polls, and swipe-up links can help you inspire meaningful interaction from your followers with your content. Question stickers encourage people to ask you questions and strike up a conversation, but polls let you pose questions and receive answers from your audience. Including swipe-up links in your Stories is another excellent method to increase traffic to your website or profile. By leveraging these features, you can give your audience a more dynamic and exciting experience and strengthen your bonds with followers.
Run Contests and Giveaways:
Last but not least, holding giveaways or competitions is a great method to grow your social media following and interaction. These marketing initiatives have the power to generate a buzz around your brand and motivate users to engage with your content.
You can encourage your followers to join and tell their friends about your postings by providing them with enticing prizes. This can draw in new followers who are interested in your goods or services in addition to broadening your audience. Therefore, think about holding freebies or contests to increase your social media presence and develop a devoted fan base.
Q: How long does it take to see results from these strategies?
A: Growing your Instagram followers takes time and consistent effort. While some strategies may yield immediate results, it’s important to be patient and stay consistent for long-term success.
Q: Should I buy followers to boost my numbers?
A: It’s not recommended to buy followers as they are often fake or low-quality accounts. Focus on organic growth and building a genuine community of engaged followers instead.
Q: What is the best way to increase views on Reels?
A: The best ways to increase views on your reels is to use relevant hashtags.
In an era where social media plays a pivotal role in brand growth, Instagram stands out as a platform with immense potential. By implementing the top tips mentioned in this blog, brands can effectively grow their Instagram followers in 2024, expanding their reach, boosting engagement, and ultimately driving revenue.
You can also get in touch with Social Sensei to gain followers on Instagram. As a leading and trustworthy social media management company, we specialize in helping businesses connect with their target audience, increase their followers, and generate more leads. For more detailed information about our services, please visit our website.