Use the Instagram Influencer Marketing Strategy for Your Business
Interested in running a successful promotional campaign for your brand without having to hire a celebrity to endorse your products? Then investing in a great Instagram influencer marketing strategy is your solution. Leveraged properly, powerful influencers can help you get more brand exposure.
In this article, let’s look at the differences between celebrity endorsements and influencer marketing, and how influencer marketing can work to boost your brand.
Head straight to what you’re looking for:
- Instagram celebrity marketing vs. Instagram influencer marketing
- The impact of an Instagram influencer marketing strategy on your brand
These two social media marketing strategies have major similarities in terms of how businesses use both types of approach to reach out to a wide audience. But they also have key differences.
For one, all celebrities are influencers but not all influencers are celebrities.
Celebrities have a solid fan base, with adoring fans taking note of and imitating their choices of food, products, and services. Influencers on the other hand are a broad term for individuals whose opinions, choices, and recommendations in terms of products and services are trusted by a certain group of consumers.
Whereas celebrities are very effective at boosting brand awareness, influencers specialize in building people’s trust in a brand through word-of-mouth advertising. People in general trust the opinions of these influencers almost as much as they trust the opinions of their family and friends, so they have a huge impact on online consumer behavior.
In fact, did you know that recent statistics on online consumer behavior shows that more than 60% of these consumers availed of products and services simply because of recommendations they’ve seen on social networks? This goes to show that influencers play a huge role as opinion leaders whose choices matter in their respective spheres of influence.
There are generally four types of influencers:
– The nano-influencers: have 1K to 10K followers
– The micro-influencers: have 10K to 100K followers
– The macro-influencers: have 100K to 1M followers
– The mega-influencers: have more than 1M followers
How huge the impact a collaboration with an influencer will have on a brand largely depends on which type of influencer he or she falls under. The more followers an influencer has, the more effective your marketing campaign will most likely be.
And remember, influencers are pretty much experienced at crafting attention-grabbing content, so you don’t have to put much thought into how the influencer should promote your brand.
When executed properly, influencer marketing should thus help a brand. . .
- Increase brand awareness
- Promote consumer loyalty
- Attract new audience
- Gather reliable feedback
- Create unique content
As you can see, both Instagram influencer marketing and Instagram celebrity marketing have the almost the same end results. The main difference simply lies in how many people you can reach if you team up with a celebrity rather than with a micro-influencer, for example.
Work with an Instagram Influencer Agency to Gain Real Followers
At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.
We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked. The best part? Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do.
Want to know more about how Social Sensei can drive thousands of followers to your account through influencer and celebrity marketing? Schedule a call with us or call us now at 888-444-9144 and let’s work on building your brand through Instagram influencer marketing!