Genius Instagram Highlight & Story Hacks from Top Social Media Marketers
Instagram Highlights are essentially the Instagram stories you choose to feature on your profile permanently. If you add a story to a Highlight, it will be visible even after 24 hours, so it’s a great way to keep your most successful stories running.
Because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content.So they’re perfect for helping new visitors discover what your company is all about.
Sometimes your viewers might be looking for something specific from your stories post, like more information about a new launch or a sale you’re running. For this type of content, Instagram Highlights are the perfect way to reach out, without putting a time limit on when viewers can watch!
In this article, we’ll cover . . .
- Tips for Instagram Highlights
- Instagram Highlight Strategies
- Sample Highlight Campaigns
- Instagram Story Hacks
- Instagram Story Formats
Plus, we’ll talk about how you can Work With Top Social Media Marketers to Gain Real Instagram Followers
Tips for Instagram Highlights
- Create a highlight cover that aligns with all highlight campaigns. As much as possible, it should be the same color with the branding of the page or at least with the rest of the highlights.
- Follow a strategy for your highlights and don’t just add any story to it. It should be straightforward and give your target audience the information they need from your brand.
- When creating your Highlight name, follow the K.I.S.S. formula: Keep It Sweet and Simple
Instagram Highlight Strategies
Highlight Products or Collections
Top social media marketers use Instagram Stories Highlights to create separate channels for seasonal collections, new arrivals, or to share sales and other promotions.
Highlight Trends and Topics
Brands who regularly publish content, like magazines or blogs, could create Instagram Stories Highlights based on the categories or topics they write about.
Highlight Based on Audience or Interest
You could also organize your Instagram Stories Highlights based on your follower demographics. For example, a department store could have various Highlights for its target customers: children, women, men, home goods, electronics, etc. A television network might choose to organize content based on the genre like sci-fi, drama, comedy, or action.
Highlight Tutorials or How-To’s
Organize your most helpful tutorials, tips, and tricks into your Instagram Stories Highlights.
Highlight Seasonal Events and Holidays
Share stories around specific holidays and global events to keep your account relevant and current
Highlight Your Customers
You can repurpose UGC and post to your own Instagram Stories Highlights. This is not only a great way to give your customers a virtual shout-out, but it also showcases your business in an authentic way through UGC (user-generated content).
Highlight your influencer marketing campaigns
If you work with endorsers for an influencer marketing campaign, you can organize all of your endorser content into an Instagram Stories Highlight.
Highlight your campaigns
If you have a promotion or campaign that you’ve put a lot of work into you can ensure it can be viewed by as many people as possible by pinning it on your profile for as long as that specific campaign is active.
Highlight your Affiliates or Ad partners
Influencers and businesses who employ affiliate marketing strategies on social will be able to give their affiliate and #ad posts a much longer shelf life than they could via Instagram Stories alone.
Highlight Your Events or Classes
Create Behind-the-scenes posts about your class or events and post it also on your page.
Highlight Your Reviews and Testimonials
Compile all of your reviews on your account through this highlight
Sample Highlight Campaigns
| Product Stores | Real Estate | Coaching/Classes/Skills based shop | Restaurants |
| -Orders
-Feedback -FAQ -Proof of Payment -New samples |
-About us
-Highlights for each locations -Actual Units -FAQs -Real Estate Facts -Testimonials -Behind-the-scenes |
-Classes
-Courses -About -Reviews -Retail -Feedback -Promos |
-Menu
-Holidays -FAQs -Feedback -Locations |
Instagram Story Hacks
How to add Link on stories: (For users with 10k + followers only)
- Take a photo or upload one to your Instagram Story, and then click the icon at the top right that looks like a chain.
- Here, click “+ URL” to add a link to a web page. If you are interested in linking your Story to your IGTV video, you could choose that option, instead.
- Type the URL into the text box. When you’re finished, click “Done” in the top right.
- When you’re ready to publish, click the “+ Story” button at the bottom right of your Story. Now, your published Story has a “See More” swipe up link.
Instagram Story Formats
Short Narrative Stories
Short narratives are basically articles translated for a more visual audience. They rely on brief paragraphs and bullet points of text, accompanied by related visuals, to tell a story in a few cohesive short slides.
Quiz or Poll-Centered Stories
These Stories are intriguing and entertaining to viewers because it allows them to test themselves and learn about a new topic interactively, or vote in a poll and see what other audiences think about a certain topic or theme.
Demos & Tutorials
Brands can also leverage tutorials and demos, which was the fifth most popular Story style. This tactic might be especially helpful if you’re interested in ecommerce or purchase-related conversions as a growing number of people prefer to learn more about products via video.
Customer Testimonials
Behind-the-Scenes
Behind-the-scenes videos allow you to show off how hardworking or relatable your business might be, which might make viewers feel more comfortable working with you.
Mini Documentaries
Like narrative styled Instagram content, mini-documentaries tell a journalistic story that are slightly more complex and primarily centered around video — like a documentary that you tap through. These are often higher-quality and incredibly informative, so they are more prominently used by publishers such as National Geographic.
Mix of Content
Because many people don’t have a preference or prefer a mix of multiple elements in Instagram Stories, be sure to add a bit of variation to your content strategy. For example, brainstorm ways to add interactive features, such as Quiz or Poll stickers to narratives, tutorials, or other types of Story content. This will add an extra layer of engaging content to a Story that might already be interesting to viewers.
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