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49 Instagram Facts Every Entrepreneur Should Know

When Kevin Systrom and Mike Krieger first created Instagram almost a decade ago, they couldn’t have imagined their idea to evolve into what it is now. Sure, people did take and share photos ever since cameras have been invented, but nothing like the way they do now with this popular social media platform. From regular […]

37 Facts on Instagram Marketing this 2020

Planning your Instagram marketing strategy for 2020? Make sure you know all you need to know about the platform before starting! Here are 37 things about Instagram that we’ve compiled to make your life easier. 1. Instagram ranks second as the most downloaded app on the Apple store. Since its inception in 2010, Instagram continues […]

Defining Your Target Audience

What is a Target Audience? To put it simply, your target audience is the segment of people you are providing your products and services for.  Sometimes this group of people is also referred to as your “target market”. Examples of business ideas and their target audiences would be:   Online meditation course – Stressed professionals […]

4 Keys to Avoiding an Instagram Shadowban

Are you experiencing significantly less engagement?  Do your posts not seem to be getting the same exposure they did before?  Are they reaching anyone at all? If these are things you’re observing with your Instagram account, there’s a good chance you’ve been shadowbanned.  Normally you will receive a notification if your Instagram account has been […]

Get Ready For Lift-off And Go Live

What are you and your business up to?  Care to share some insights into your new product or service?  Feeling good at the event you’re attending or excited about the adventure you’re embarking on?  Take “stories” a step further with Instagram’s “Live” feature, one of the more fun and engaging ways to gain more exposure, […]

Follower Fortune or Fraud, The Dark Side of Buying Followers

So you’ve set up social media for yourself and your business.  You’re excited to start sharing your brand on Instagram, Facebook, Twitter, etc. and you invite your friends and family to like your accounts.  A smile makes its way across your face each time you get a notification letting you know someone new is following […]