20+ FREE Resources for Your IG Social Media Strategy

20+ FREE Resources and Tools For Your Instagram Social Media Strategy

If you want to make it big on Instagram and gain real Instagram followers, then you definitely need to have the right tools and use the right social media strategies. From post scheduling, influencer research, and keyword search, to analytics, community management and more—you need all the help you can get from top social media marketers to get all these done right.

Lucky you, we’ve got all the tools you need compiled in one document so you don’t need to go looking for them on the Internet. Check out this list of the top tools for Instagram and start working on your social media marketing strategies today!

Social Media Strategy # 1: Schedule your posts
Social Media Strategy # 2: Leverage the power of influencer marketing
Social Media Strategy # 3: Keep track of your analytics
Social Media Strategy # 4: Community Management
Social Media Strategy # 5: Automate your direct messaging
Social Media Strategy # 6: Make your Instagram feed shoppable
Bonus Tip: Do an SEO and Keyword Search

Social Media Strategy Tip # 1: Schedule your posts

Plan out your content in advance so you don’t have to scramble for ideas each time you make a post. Here are the top three post scheduling tools you should check out.

Buffer

The Buffer app has basic Instagram integration that lets you edit, schedule, and post images directly to Instagram to its dashboard. It has reporting tools too, although they’re relatively limited compared to similar apps.

Hootsuite

Hootsuite allows you to schedule, edit, and post images and videos directly to instagram. It can also help you keep track of customers, competitors, hashtags, and it can also measure the performance of your posts.

Tailwind

Tailwind is a social media management app that lets you schedule posts, stories and videos at times when your audience is most active. You can also monitor trends, engagement rate, and track your performance on their platform.

Social Media Strategy Tip # 2: Leverage the Power of Influencer Marketing

Social Sensei

Want to gain real, active, and engaged followers every single month? Take a look at Social Sensei’s monthly plans that range from $299 to $999 per month to work with micro influencers from around the globe that are guaranteed to drive new followers to your account. You can also work with their team to work with A-list celebrities, powerful influencers, and niche influencers in their enterprise options. However, enterprise plans typically start at $5,000+.

BuzzSumo

Out of ideas for your content? Buzzsumo helps you generate ideas and create high-performing content that works for your target market. It’s also a great tool for monitoring your performance on Instagram and helping you identify the right influencers to help you build your brand.

Influencer Marketing Hub

Want to get fast access to the perfect influencers who could help you out with your Instagram content? This is the right place. Influencer Marketing Hub is one of the leading resources on the Internet for those who are serious about growing their business on Instagram through Instagram influencer marketing.

Socialbakers

Here’s a search engine tool you can use for free to find the right influencers for your brand based on their location and their interests. Socialbakers uses AI to spot the right market for your business and help you decide who to invest your money in for the most profitable marketing results.

Social Media Strategy Tip # 3: Keep track of your analytics

SocialBlade

Want to keep track of your Instagram performance and leverage your understanding of user activity on your page? Social Blade has you covered, and with a bonus: You can keep track of your YouTube and Twitter analytics here too.

IG Blade

Talk about convenience! Now you can keep tabs on multiple Instagram accounts from a single dashboard on IG Blade and from monthly reports that come through your email. Plus, there’s no tracking period limit, so you can monitor your accounts without worrying that your statistics will get deleted after a couple of months or so.

Iconosquare

Monitor your page statistics, schedule posts, and manage your Instagram account all from one platform. Iconosquare also lets you manage multiple Facebook accounts so you can manage all your social media profiles on just one page.

Squarelovin

Squarelovin is one of the best apps you can use to motivate followers to interact with your brand. Spice up your Instagram with User Generated Content (UGC) and boost your engagement. Also, you can turn these browsers into buyers by making your Instagram content shoppable, making conversion a smooth transition from your Instagram page straight to your sales page.

Social Media Strategy Tip # 4: Community Management

Community management should be at the heart of any social media management strategy. It’s about establishing a relationship between your brand and your followers, increasing your chances of converting them from casual browsers to loyal customers. However, there is more work involved than just posting content on your Instagram on a regular basis. You need to come up with the right tactics for every stage of your social media management strategy. (Read more: 5 Stages for Effective Social Media Management)

It can be tough to stay on top of your game on Instagram and manage your community, but there are tools to help you streamline your tasks. From effective content ideas and strategic content planning, to content analysis for both your page and your competitors, these tools have it all to get you covered. (Read more: 10 Free Tools for Community Management in 2019)

Want to learn more about how to create a brand that would appeal most to your target market? Well, you should. If you want to increase conversion for your page, you need to understand the basics of community management and how to keep your brand ‘human’ in this digital world. Thankfully, it’s not as difficult as you might think it to be. (Read more: The Ultimate Guide to Community Management)

Social Media Strategy Tip # 5: Automate your direct messaging

Instagram

Did you know that you can set up a standard response to your DMs from your Instagram page? To do this, all you have to do is open a conversation thread from your DM where you answered an FAQ. Press and hold on your answer and then tap on Sae Quick Reply. With that set up you’ll never have to type your responses over and over again.

Later

Auto publish your content on Instagram on Later without compromising your account safety. Organize content for multiple Instagram accounts on one platform and sync your media from all your devices. Plan your content aesthetics and see how it will look like on your feed even before you post. Build engagement with UGC, and convert followers to customers.

Instazood

Automate likes and follows/unfollows using Instazood. View IG Stories, automate DMs, increase your followers, and schedule posts all on one platform and without overstepping Instagram’s limits.

Ingramer

Save time with this Instagram bot to automate your DM responses. Schedule Instagram posts, automate your follow/unfollow campaign, and automate your likes on posts that would boost your visibility on the platform.

IG:dm

Sending DMs through your desktop? Now you can! IG:dm allows for the seamless transition from your phone’s Instagram inbox to your computer’s. Plus, take advantage of extra features such as disabling read receipts for incoming messages, monitoring who are not following you back, and download shared content straight from your inbox.

Bigbangram

Your favorite Instagram tools in one platform. Schedule posts and comments, automate your likes, follows, and unfollows, and set up auto responses for your DMs on Bigbangram.

Social Media Strategy Tip # 6: Make your Instagram feed shoppable

Wanna boost your product sales on Instagram? These tools below make it easy!

Ecwid

Make online selling easy with Ecwid. Sign up for free, set up your first online store on their platform, and then sync your online store across your website, social media pages, and even on marketplaces such as Amazon.

Instaorders

Want to turn your Instagram account into an online store? Now you can! Simply sign into Instaorders platform using your Instagram account, import product photos from your feed, price your items, and then start taking in orders. You’ll receive an email notification once orders start coming in. Plus, you don’t have to pay any service fee!

Foursixty

Turn your user-generated content as well as Instagram photos into a gallery for your online shop. With Foursixty, you can do that and more! Foursixty also gives you a better understanding of your performance on Instagram with its advanced insights and analytics. Foursixty plans start at $50 per month, but they also offer a 21-day free trial so you could check their services out for yourself.

Postcart

Convert an ordinary Instagram post to a shoppable photo, or turn your Instagram feed into an e-Commerce site. Through the Postcart e-Commerce platform, you can also use your post descriptions to automate details regarding product quantity and variations. Plans start at $10 per month.

Shopsoci.al

Boost your online store’s conversion rates by turning your Instagram feed into a shoppable gallery for your site using Shopsoci.al. With this platform, you can instantly direct potential clients to your store straight from your Instagram feed. Also, you can integrate your online shop with Google Analytics to help boost your social sales. Plans start at $49 a month, or you can try their services out for free for 30 days.

Curalate

Do more with your Instagram feed than just building your brand. Convert your likes into sales by engaging customers who would like to buy your products through Curalate’s Like2Buy social store concept. Trusted by big brands in the industry, Like2Buy gives you the ability to turn your Instagram content into an eye-catching shoppable gallery without having to be a tech wizard, so your audience can do what you want them to—avail of your products and services.

Inselly

If you want to start your online shop while building your online presence on Instagram and you’re looking for an e-commerce platform where you can post items for free, then Inselly is a great place for you to start. Simply post your product photo on Instagram, use the hashtag #inselly, and then log in to your Inselly account to edit product details. This will make your product post visible to those who are on the Inselly platform as well.

Soldsie

Convert your Instagram likes into sales through Soldsie. What makes this online shopping platform unique is that you have two ways to sell the products you post on your social media feed. You can either redirect interested buyers to your e-Commerce site through a link in your bio, or they can make a purchase by commenting directly on your post. The commenting user is then sent an invoice so they can complete the purchase. Plus, Soldsie can give you 49 product clicks for free every month, or you can pay $5 for up to 499 clicks each month.

Liketoknow.it

Want to create shoppable influencer images for your Instagram feed? Liketoknow.it is the best platform for you to do that. This platform curates shoppable influencer content for fans who want to get their favorite influencer’s look. Plus, your brand can post these influencer images on your social media pages.

Bonus: Do an SEO and Keyword search

Ubersuggest

Need help finding the right keywords for your content? Ubersuggest is the easiest way for you to figure out how to ace your SEO strategies by providing you keyword ideas as well as content ideas.

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More About Social Sensei

Having a huge follower base is definitely crucial to get your message out there; in front of your target audience. However, rather than invest in marketing strategies that will have you buying fake followers, why not invest in Social Sensei’s proven and tested Instagram celebrity marketing strategies instead?

At Social Sensei, we team up with big names in different industries to help you grow your Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.

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Ready to take your Instagram account to the next level? Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility. Sign up today to take your account to the next level or click here to schedule a FREE 15-minute consultation with us.