Blog, Growth Hacking, Influencer Marketing, Instagram Growth Hacking, Instagram Tips, Social Media Marketing, Uncategorized

What Is the Normal Instagram Influencer Marketing Price?

Have you ever wondered how much it costs to hire a Social Media Influencer for your business? How much do you need to pay and are there certain rates that you can choose from?

With the prevalence of social media and digital space in the consumer’s lives nowadays, traditional mediums of advertising such as television, and radio don’t cut it anymore.  Influencer marketing is the jam if you want your brand to actually resonate with your desired audience. 

In this article, you will learn more about the price range for Instagram Influencer Marketing. 


For starters, there are many factors that would affect the price range for a certain campaign. One factor is how a campaign is laid out and how long the campaign would run for. It would also depend on the number of followers an influencer has.


Types of Instagram Marketing Campaigns:

  • Instagram Post
  • Instagram Shoutouts
  • Giveaways
  • Takeovers
  • Affiliate Marketing
  • Sponsored Content
  • Gifts
  • Sponsored Blog Oost
  • Guest Blogging
  • Brand Ambassador

Instagram Post

This chart gives an idea of how much an influencer can charge you based on the number of followers they have. 

Number of Followers 25-50k followers 50-100k followers 100-250k followers 250k-1M followers 1M+ followers
Instagram Influencer Rates $800- $1,500 $1,500 – $2,000 $2,000 – $6,000 $6,000 – $10,000 $10,000+

However, you must also consider the type of account the influencer has and if they’re catering to a niche or general audience. Their rate also depends if they were already a celebrity even before starting the account or only gained fame afterward. However, the pricing above is indicative of the average pricing of influencers in the US. 

Instagram Shoutouts

Shoutouts are stories, videos, or posts, where an influencer mentions your brand account.

Number of Followers 100-500k followers 500k- 1m followers 1M+ followers
Instagram Influencer Rates starts at $250 starts at $1,000 starts at $1500


The rate is fairly lower than an Instagram post mainly because shoutouts are often removed from the account within a span of time. 



These are short term campaigns and is a very popular technique in increasing brand awareness. It’s very simple to set up and can do tons of exposure to both influencers and brands. In this campaign, the brand gives the influencer something they can offer to their followers. This creates increased brand awareness and even new leads.



In this strategy, a brand gives an influencer full access to their social media platforms so the influencer can organize your brand at a specific amount of time.


Affiliate Marketing

This technique partners businesses with influencers in promoting their products and services. When a purchase is made, the influencer will receive a commission. 


Sponsored Content

This allows you to partner up with an influencer to create and post content for your business. They can also create exposure for your brand if you have a lot of content available and just needs a boost and be known. 



Also known as product seeding, you would need to send a free product to influencers in the hopes that they post something positive about it. Now, while some influencers are excited to receive free items, some may expect a minimal fee for this. 


Sponsored blog post

This will allow influencers to write an article about your product and services. It can be done by a dedicated blog post for your brand or it can be mentioned along with other similar products. 


Guest Blogging

Influencers in your industry will post your articles on their blog. It can also be done thru websites that are related to your line of business. 


Brand Ambassador

This is a long term engagement with the influencer since they will be the face for your brand. These influencers are already using your product so it would be easier for them to talk about it.

In conclusion, there are really no fixed rules when it comes to the amount of budget you need. The rate for Instagram Marketing will vary depending on the duration and size of the campaign, followers they have, and commitment they would like to give your brand. In reality, the more work it requires, the more costly it becomes. 


Do your research and be on the lookout for companies that offer these services at a fraction of the cost but with a minimal fee. 

Gain Real Instagram Followers through Instagram Celebrity and Influencer Marketing

At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.   Won’t celebrity Instagram marketing get your account banned on Instagram? No. Celebrity Instagram marketing is a legitimate way for you to gain Instagram followers organically, so you don’t have to worry about getting shadowbanned or action blocked on the platform. We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked.  The best part?  Your success is our success, so if you don’t see the numbers you expect for your followers’ list, we will continue working for you until you do. Also, check these articles out for more ideas on how to grow your Instagram account.

Ready to take your Instagram account to the next level?  Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility.  Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.


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