With more than 1.3 billion active users per month worldwide, Instagram is the foundation of many brands’ social media presence. This platform has a track record of increasing sales, boosting traffic, and improving customer engagement.
However, with the growing number of Instagram users year after year, more small businesses and start-ups – everyone is active and using the latest Instagram features to grow followers and boost their brand’s visibility.
Whether you want to gain Instagram followers, build brand awareness, promote your brand, or make e-commerce sales, there is an Instagram feature that will help you accomplish your objectives. In this blog post, we’ll cover the latest Instagram features of 2023 that will help your business grow.
Latest Facts on Instagram
- Instagram is the fifth most visited website worldwide.
- In the US, there are 170 million Instagram users.
- 83% of users claim that Instagram helps them find new goods and services.
- Every day, 500 million people use Instagram Stories.
- Reels on Instagram have high engagement.
- Instagram users spend an average of 29 minutes daily, less time than Facebook users.
- Every day, 200 million users visit at least one business profile on Instagram.
Why is it important to gain followers for small business owners?
Gaining followers on Instagram is crucial for businesses as it can help increase brand awareness, reach, and engagement. Having more followers on Instagram can make a brand appear more credible and trustworthy, which can lead to more potential customers.
Furthermore, with the ability to engage with their followers, businesses can create a strong relationship with their audience, resulting in loyal customers and increased sales.
Top Features of Instagram to Gain Followers
Here are some of the top features that you can use to gain Instagram followers in 2023:
- Instagram Business Account:
Suppose you want to use Instagram to promote your brand or products. In that case, you should set up a business account, which will give you access to numerous additional features, such as Instagram Insights, Instagram Ads, and the ability to add a contact button.
You can use these features to reach your target audience and improve engagement. However, introducing a new product or service with a giveaway is one of the best strategies to get people excited about your brand. Make your product the giveaway’s reward to entice people to try and fall in love with it. Make your giveaway entertaining and intriguing to attract more participants who will, in turn, follow your posts and purchase your goods.
- Instagram Stories:
Instagram Stories is a well-liked feature that lets the brand share temporary photos and videos. Additionally, you can use this feature to inform your audience of upcoming posts or the release date of a new product.
This feature enables business owners to interact with followers, post behind-the-scenes content, and advertise products and services. You can create engaging and unique Instagram stories that interest your followers by utilizing features like polls, quizzes, and interactive filters. This can help you improve customer engagement and attract new people to your account.
- Hashtags:
Hashtags are another powerful Instagram feature for businesses to increase their reach and visibility on Instagram. Business owners can use relevant hashtags to make their content more discoverable to potential followers and customers.
However, you must research to find trending, relevant hashtags for your brand or posts. You can also create unique brand hashtags to promote your products or services.
Some interesting points to know are:
• Be careful when using hashtags; too many will make your content look spam.
• Use no more than 5-7 hashtags in each post.
• Employ a variety of hashtags rather than reusing the same ones over and over. To save time, make hashtag groups that you can use regularly.
- Instagram Reels:
If you can make one change to your social media strategy to increase Instagram followers, start posting more and more reels.
Instagram Reels is an essential feature that allows businesses to create short, engaging videos. Using this feature, business owners can showcase their products or services, create tutorials, or share fun and informative content.
The Instagram algorithm greatly favors reels. If you’re trying to increase your Instagram followers, reels are essential. According to Meta, reels take up over 20% of Instagram time.
- Instagram Live:
Instagram Live is a feature that allows businesses to stream real-time video content to their followers. Business owners can use this feature to host Q&A sessions, product launches, or other events, creating a more personal connection with their audience. It also helps businesses improve their brand visibility, build good relations with their followers and motivate them to share their content with others.
- Instagram Shopping:
Businesses can sell their products directly to their users on Instagram with the help of the Instagram Shopping feature. They can link their website to their bio or create a virtual storefront, making it easier for followers to browse and purchase their products. This is one of the best features for brands to boost their sales.
- Social media Ads:
Brands use social media ads to increase their visibility on Instagram and reach more potential customers. It is a quick and effective technique to increase your Instagram followers. However, ensure you’re targeting the right audience using tools like audience targeting and split testing.
Bottom Line
These are some of the best features that business owners or brands can use to grow their Instagram followers. By utilizing these features, business owners can increase their reach and engagement, resulting in loyal customers and increased sales.
Want your Instagram to be handled professionally? Social Sensei has social media experts that can help you. Get a team that understands the Instagram algorithm and sets up your account for growth. Gain organic followers and boost engagement on your profile with Social Sensei. To learn more about what we offer, visit our website at https://socialsensei.co/
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