With over 2 billion monthly active users, Instagram plays an important role in successful social media marketing. It is a popular marketing platform for brands, entrepreneurs, and creators. However, because Instagram marketing is competitive, it is crucial to have authentic Instagram followers to get desired results.
Here are 18 proven strategies that you must try so you can win the Instagram marketing game this 2023
- Optimize Your Profile
The first step is optimizing your Instagram profile. Although nothing is set in stone, ensure that your profile is complete and represents your brand. Use a clear profile picture and write a captivating bio that tells your followers what you’re all about. You can also keep the story highlights with well-designed covers in your profile.
- An Aesthetic Instagram Feed
Your Instagram page says a lot about you. It’s like your resume or portfolio. Therefore, having an aesthetic Instagram feed is essential. Plan your posts, so your feed is presented in such a way that it captivates the visitor’s attention. Also, it should support the look and feel of your brand.
- Write Captions for Instagram SEO
The captions you use for your Instagram posts also impact your content’s discoverability. So, you should always write captions according to Instagram SEO. If you want more eyes on your content, the captions should be relevant and descriptive, with the appropriate keywords.
- Make a Posting Schedule
Posting high-quality and relevant content regularly is essential to growing Instagram followers quickly. Prepare a content calendar and posting schedule and stick to it. This will help you get your content in front of more people.
- Hashtag Research
Hashtags are a great way to get your posts in front of a wider audience as they help gain visibility. Conduct hashtag research and use relevant hashtags. Although you can follow general trends and hashtags, using hashtags that are relevant to your product and audience is more beneficial. You can also create your own branded hashtag to boost brand awareness.
- Instagram Stories
Instagram story is one of the most overlooked features. Most marketers feel that investing in it is not worth it as it disappears after 24 hours. But that’s not true. It is a great way to engage with your followers and give them a behind-the-scenes look at your brand.You can also use creative and interactive features like polls and quizzes to increase engagement. Moreover, you can highlight stories to make them appear on your profile if you don’t want them to disappear after 24 hours.
- User-Generated Content
Sharing user-generated content helps build a strong relationship with your followers. It shows your audience that you value their contributions. Also, it is free content that encourages other people to engage with your brand.
- Instagram Giveaway
Running contests and giveaways is also a great way to engage with your followers. It encourages people to share your page with their own followers, which can ultimately help your growth. However, ensure to plan your content according to your target audience so that you can get relevant followers.
- Instagram Reels
Instagram reels have become the talk of the town in the social media world. High-interest content helps increase your visibility and grow your follower count. You can follow the reel trends or use trending audio to make reels relevant to your business.
- Influencer Marketing
You can also use Instagram influencer marketing strategies to get a new audience and gain more followers. Partner with influencers who align with your brand and have a following that matches your target audience. It is an effective way to get real followers.
- Instagram Ads
If you are ready to choose the paid route, you can take benefit of Instagram ads. It is a great way to reach a larger audience and attract new followers. Ensure that your ad is visually appealing and helps you get fast and efficient exposure.
- Steal Competitor’s Followers
Conduct research and competitive analysis to identify your direct competitors. After that, you should keep an eye on their Instagram account and their followers. Liking, commenting, and engaging with their key followers can help you get a few new followers.
- Focus on Real Followers
Shortcuts can never lead you to success, and gaining a lot of Instagram followers overnight takes work. So, instead of buying fake followers, focus on real followers. Although it may take time, it’ll benefit your business in the long term.
- Shareable Content
One thing that you should focus on to reach a new audience is creating shareable content. You can include inspirational quotes, carousel posts, and on-trend memes in your content strategy. Just make sure that they are relevant to your brand goals.
- Instagram Live
You can host live events on Instagram, like workshops, Q&A sessions, and product demos. It is a great way to engage with your followers and boost engagement because of real-time interaction.
- Engage with the Audience
You’ll have to engage with your audience if you want to boost your engagement. People notice your account when you like and comment on others’ posts. Additionally, the Instagram algorithm also likes engagement and benefits you. So, respond to comments, direct messages, and mentions because engagement is important to build a strong relationship with the audience.
- High-Performing Content
Like any other marketing campaign, analyzing the performance of Instagram content is also important. Identify your high-performing content and plan your strategy accordingly to get similar results in the future.
Nowadays, people actively use various social media platforms. Cross-promoting your Instagram page on other social media platforms is a good idea. It can help you reach a wider audience and gain more followers. But ensure your profile is complete and optimized on each platform you use.
Partner with Social Sensei to Boost Your Instagram Followers’ Growth
Suppose you want to build an authentic Instagram following and plan how to get a lot of followers on Instagram. In that case, you must keep the tips shared above in mind. You can also contact Social Sensei for the best Instagram marketing strategies to authentically gain followers on your account. We employ the best marketing strategies to gain credibility, build authority, and get more exposure to your Instagram account. Talk with a Social Sensei team member to learn how you can achieve your goals. Schedule a call today!