Instagram Tips

7 Social Media Marketing Strategies for Your IG Bio

7 Social Media Marketing Strategies for Your IG Bio

Wondering about the best social media marketing strategies for your Instagram? Well, your IG bio should be part of your strategies. Your Instagram Bio leaves a very crucial first impression on your clients. Since it only has limited characters,  your Instagram Bio must encapsulate what your brand is, what it offers, and what your mission is.

Here are seven proven and tested social media marketing strategies to follow when crafting your brand’s bio on Instagram: 

Strategy # 1: Highlight essential information relevant to your brand

Strategy # 2: Make your bio catchy yet relevant to what you have to offer

Strategy # 3: Keep your bio interesting with emojis and humor

Strategy # 4: Shine the spotlight on your skills, experience, and interest

Strategy # 5: Add a Call to Action to build your brand and gain real Instagram followers

Strategy # 6: Post flash sales, events, and product announcements

Strategy # 7: Optimize your Instagram bio so your page appears on the Explore tab

Highlight essential information relevant to your brand

  • Make sure essential details such as your business brand name and category are found on your bio
  • Must provide Instagram users with a way to get in touch with you
  • Must showcase your brand and your personality, match your voice and style to your site and other social platforms
  • Establish your unique selling proposition, helping your target audience understand what makes your brand valuable to them. 
  • Drive Call-to-action links for more traffic such as sharing or viewing content, registering for an event, or heading to your site/blog
    • Email: Send an email to your company.
    • Directions: Get directions to a bricks-and-mortar location. 
    • Call: Contact your business via phone.
    • Book: Book an appointment.
    • Reserve: Make reservations at a restaurant.
    • Get Tickets: Get tickets for an upcoming event

Make your bio catchy yet relevant to what you have to offer

For business Instagram bios, here are some great ideas:

  •       Free international shipping.
  •       Check out our best sellers below.
  •       Putting customers first since (established year).
  •       Tag us @(brandname) to get featured.
  •       Share your photos with us using #(branded hashtag).
  •       Contact us: (email address).
  •       Shop our Instagram using the link below.
  •       Your brand slogan.
  •       A creative message describing your unique selling point.
  •       A creative message describing your value proposition

Also, if you are in a specific profession or industry niche, or are known for offering a particular service, then it is important to make this clear in your Instagram bio to help you immediately connect with the right crowd.

Mailchimp's social media marketing strategy
Mailchimp uses emojis in their IG bio as part of their social media marketing strategy

Keep your bio interesting with emojis and humor

Emojis also take up less space than words, enabling you to add extra info about your brand that the character count wouldn’t allow for with text.

Here are some top tips for using emojis in your Instagram bio:

    • Be creative and try a combination of words interspersed with emojis.
    • Use emojis to emphasize key points in your content, or as bullet points to break up the text and make it easier to read.
    • Emojis should always be relevant to your brand and add value to your bio.
Jetblue's social media marketing strategies include the use of emojis
Use emojis to emphasize key points in your bio, like Jetblue does

Shine the spotlight on your skills, experience, and interests

Sharing your skills and experience will help present a professional business, building trust with your target audience and giving them an insight into what you offer.

Neil Patel's social media marketing strategy
This is a good example of how to highlight your expertise in your IG bio

If your brand is based on you as an individual, then building a relationship with your followers is key. Share a bit about who you are – your hobbies, interests, values, and beliefs – to come across as likable and engaging.

Tmobile's social media marketing strategy
Add humor to your IG bio where you could

Also, don’t forget to add in a touch of humor to your bio. Using your brand’s voice is a must, as this will ensure consistency across your social networks and enable your audience to immediately recognize you. However, a splash of humor will add a personal touch, making your brand more relatable.

Old Spice social media marketing strategy
Turn your IG bio into a list of what you have to offer

And one more thing, allow for proper spacing and line breaks as needed. Sometimes, it’s difficult for people to scan through your bio when it contains a large piece of information. Breaking down your bio into a list or bullet format with neat spacing helps people consume the information with ease.

Nordstrom social media marketing strategy
Keep your spacing neat to make your IG bio readable

Add a Call to Action to build your brand and gain real Instagram followers

Your Instagram bio is the perfect place to add a call to action. Tell your audience what you want them to do, and if possible, how to do it. 

HelloFresh US social media marketing strategy
Don’t forget to add your Call-to-Action in your IG bio

Post flash sales, events, and product announcements

Instagram bio is a great place to announce the live events which are happening and for future announcements. Fans can keep a tab of the activity happening at your end by just checking your bio.

Kylie Cosmetics social media marketing strategy
Take advantage of your IG bio to promote upcoming events

Optimize your Instagram bio so your page appears on the Explore tab

Airbnb social media marketing strategy
Include hashstags in your IG bio

Your friends, family, and coworkers might be your first group of Instagram followers, but growing your audience takes more than the people who already know you. One key way to do this is to get your profile to appear in Instagram’s Explore page.

The Explore page, accessible using the magnifying glass icon shown above, is a browsing page that sorts the entire Instagram community by topic and keyword. These include “Fitness,” “Style,” “Science,” and more. 

Hashtag your posts with these words can expose your content to the people browsing these topics, but you can also use them in your Instagram name and bio to promote your profile. If Jane Doe is a marketing consultant, for example, she might want to make her Instagram name “Jane Doe Marketing,” rather than simply “Jane Doe.” Then, in her bio, she can include all of her specialties, such as “SEO,” “blogging,” “email marketing,” etc.


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