Social Media Marketing

What’s the deal with ghost followers?

What is a ghost follower you might ask?  Ghost followers are users on social media platforms who remain inactive or do not engage in activity.  These accounts may be created by people or by social bots.  They seem harmless don’t they?  In actuality ghost followers harm your engagement.  Sure your following looks bigger, but whats the point of having a large following if your community isn’t interacting with the content you’re posting?  Your engagement percentage is determined by your likes + comments per post, then divided by your following.  Your engagement percentage is important to Instagram, because Instagram tends to reward profiles with a higher engagement rate by putting their content on the explore page or on top of news feeds.  Based on the formula above, ghost followers your actually harming your engagement percentage.  So how do you get rid of them?  You could spend hours going through your followers list and look at every profile that might look suspicious or you can use Social Sensei.  We have developed software to find your inactive followers and remove them from your list so you can sit back and worry about the other important things going on in your life.





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