Want to Skyrocket your Engagement on Instagram? Pro Tips Your Way!
Looking for effective ways to improve your Instagram engagement in 2022? Well, you are not alone! Brands have to evaluate their performance metrics, track comments, saves, shares, Instagram stories views and even DMs to measure their performance. Luckily, it’s not as hard as you may think.
With Instagram changing what seems like every week, a primary concern that a lot of people ask us is about their suffering engagement. Well you’re not alone; since Instagram has been implementing their new algorithm everyone has been taken a dive in their engagement.
Instagram’s potential is decreasing because of the reduction in engagement rate and competition from other social media networks like TikTok. To encounter this challenge, proactive marketers are always in search of ways to increase Instagram engagement. Many people think that gaining Instagram followers organically is the ultimate aim of businesses. However, if the followers are not engaged it will be of no use.
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In this blog, we have created a short list of tips and tricks you can use to improve and maintain your engagement on Instagram.
Upload quality content on a consistent basis
Now this might seem obvious to many but it’s something that often gets overlooked. What is ‘quality content’? Well to start, don’t post blurry photos, if you’re selling a product, make sure you’re using a DSLR camera to take photos of your product. Create a story with your images, remember you’re competing with millions of others on Instagram, if you’re not creative with your posts, you’re a dime a dozen in the world of Instagram and it will be a lot harder to retain a follower.
Engage with your followers
Just because you’ve already gained their follow doesn’t mean you should stop paying attention to them. Spend a few minutes a day to appreciate your fans, drop them a few likes, comment, send them a silly photo or even a coupon code in the DM’s. Ever heard of the social exchange theory? It’s the theory that as individuals interact over time, they experience the need to reciprocate the support and assistance of the other person, called the norm of reciprocity. In other words, if you scratch my back, I’ll scratch yours. By using this tactic you have a higher probability of increasing your engagement and have longer lasting community that loves your content.
Avoid the spammy sales pitch.
We get it, you have an awesome product/service you are selling, however there are more clever ways to sell things these days and a lot of users get turned off if you try to pitch them right off the bat. Provide value and quality content for your followers. They will learn to trust you and appreciate the knowledge.
Create contests and collaborations to cross promote your page.
Everyone loves free stuff! If you can afford it, give away something. This method is one of the most effective ways to get people engaged with your page and opens the doors to having your content be shared many among other profiles.
Create polls in your Instagram stories
Did you know Instagram now allows you to host polls in your stories? It’s one of the most overlooked recent features but by asking a simple question and having an interactive poll is a simple way to get feedback and engage your community.
Don’t preach Instead share brand stories
Instagram is a visual inspiration platform and must be used accordingly. Brands should use the full potential of photo sharing app to captivate audience through images, videos and text. To increase engagement brands have to become storyteller and create an emotional connect with your audience. If you need inspiration, you can follow Instagram storytellers like Airbnb, Red Bull, and Lego and Nike. The best way to use storytelling in your Instagram strategy is by sharing user generated content. Another way is to communicate story through captions. Longer captions with storytelling elements make the brands appear more human and develop strong interactions with the audience.
Create a Visually Appealing Instagram Feed
Instagram rewards visually pleasing content, since at the heart of Instagram is visual content. Users prefer authentic content with diverse perspectives. For higher engagement and increase Instagram followers, brands should use high-saturation filters and create a visually consistent feed. The look of the Instagram account should match with the brand identity and appeal to the audience you are trying to attract.
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