Using Instagram Ads on your Own Vs. Hiring a Social Media Manager
Did you know a study from Facebook found out that up to 83% of shoppers turn to Instagram to discover new products and services? Also, the same study revealed 81% of people use the platform to research brands. The data exhibits the need for brands to go all out on Instagram to promote their products and services. And, trust us, the best way to do so is through Instagram ads. But, wait, do you have the expertise to run Instagram ads, or do you need a social media manager? Let’s find it in this blog.
But, for starters, do brands need to advertise on Instagram? Is it just a fad or a real ROI-generating social media strategy? To answer this question, let’s have a look at some facts and figures about Instagram marketing?
- There are 140 million Instagram users in the US(Statista)
- 71% of US businesses use Instagram (oberlo)
- 45% of Instagram users are between the ages of 18 and 44
Also Read: Instagram Influencer Marketing
Instagram Engagement Report 2022(Hubspot)
- 90% of Instagram users follow at least one business
- 1 B active monthly Instagram users
The data clearly shows Instagram is no longer just a photo-sharing app but has gone above and beyond it. It has become a must-have for brands to include Instagram in their social media strategy to take their business to the next level.
What are Instagram Ads? Can you Manage it on Your Own?
You post content regularly on Instagram, yet do you see any conversions? Have you thought of hiring a social media expert to run Instagram ads for you? If not, you will miss out on the benefits of hiring a virtual manager, which will be discussed later in this blog.
Unlike your regular content, Instagram ads reach an audience of your choice. By investing in Instagram ads, you can target specific customers and control your ads number of views. IG ads remove the guesswork and convert guaranteed views into potential sales. Instagram provides you an opportunity to add a CTA button and link your audience out to your Instagram profile or website with a tap of a button.
So, what are you waiting for? Turn your post into an ad to streamline the online shopping process for the target audience, thus increasing your sales.
Mistakes We Make with DIY Instagram Management
Now that you know why it’s essential to advertise on Instagram, you decide to don the superhero cape and do it all on your own. We congratulate your efforts, but maybe what you just did may hurt your sales. Want to know why experts recommend hiring a social media account manager for managing ads? It’s because of the primary reason: to avoid these DIY Instagram ads management mistakes.
Not Having a Clear Goal
One of the biggest mistakes you can make with Instagram ads management is not defining your goals. Before starting the ad campaign, create goals like increasing revenue or improving business. On the other hand, a social media campaign manager will always start with a goal.
Not Targeting Specific Audience
If you don’t select the right audience, your ad campaign will go into the ruins. For instance, if your target audience is youngsters, and you have selected old people in your ad group, the ad will be disastrous, and you will not get any results.
Confusing Ads Content
If you are ads don’t highlight your USP, you will lose customers to the competitors. Don’t create ads with confusing messages. Create quality Instagram content that drives customers.
Using Only a Single Ad Type
Instagram offers different ad types, so why are you restricting yourself to a single one? Diversify your ad offerings. Some of the ads types you can use include:
- Image ads
- Video ads
- Stories ad
- Shopping ads
Hiring a Social Media Manager Who will Manage your Instagram Ads Like a Pro
Want to avoid the above DIY Instagram marketing mistakes? If so, Social Sensei, your leading social media marketing agency, will help you grow your social media with effective ad management.
They Know Which Ad Type Works for You
Paid Instagram advertising goes beyond static ads, and social media experts know which ad format will work best for your brand. For instance, if you want to convey a message through photos or videos, use carousel ads or if you want ads to appear in the IGTV videos, use IGTV ads. Similarly, for paid ads, use paid partnership ads, and if you want the user to buy the product directly from the platform, use collection ads.
The Social Media Manager will Set the Right budget
According to HubSpot, the average cost per click on Instagram is $0.70 to $1 per click on average. The cost depends on several factors and may increase up to several dollars a click. The social media manager will set an ad budget on the basis of demographics, timeframe, ad type, and placement.
They will Conduct Split Test Ads
Since it’s hard to pinpoint which Instagram ad format will work for you, social media professionals will conduct split tests to adjust elements like:
- CTA wording
- Image placement
- Video length
- Text and element positioning
Virtual assistants will test several ad designs simultaneously to see which ads get the most clicks.
In-depth Knowledge of the Technical Requirements of the Ads
For images: the technical requirement is:
- Minimum width: 500 pixels
- Minimum aspect ratio: 400 x 500
- Maximum aspect ratio: 191 x 100
- Aspect ratio tolerance: 1%
- Video length: 1 second to 2 minutes
- Minimum width: 500 pixels
- Recommended resolution: 1,080 x 1,080
- Aspect ratio tolerance: 1% with a recommended ratio of 4:5
- Instant experience is required
- Maximum file size: image – 30MB, video – 4GB
- Minimum width: 500 pixels
- Minimum height: 500 pixels
- Recommended ratios: 1.91:1 to 1:1
Make Use of User Generated Content to Grow your Social Media
Social media experts know consumers trust UGC content more than traditional advertising. Customers who share reviews of products or recommend them to others, act as priceless ad with word-of-mouth benefits. The social media manager will follow your customers closely on Instagram to find UGC content that will work for you.
Create Unique and Creative Instagram Ads
To increase ad engagement, social media professionals will create attention-grabbing new ads. Since Instagram users easily get bored with old content, it’s necessary to switch between ads to provide you an excellent split-testing opportunity.
Manage Instagram Live Comments
Have you ever been on Instagram Live? Do you find it a challenge to manage comments from users? If so, Instagram has introduced a new feature that will put the entire burden on your social media manager. As per the new feature, you can make the social media professional a moderator who will manage the comments on your behalf whenever you go, live. Sounds interesting, right? Want to see how it works in reality? If so, let Social Sensei become your Instagram moderator.
Determine the Target Audience
Social media experts will use data analysis to target the audience more effectively. The experts will use the latest tools to track the number of people who saw your ads, find out who are the ones viewing your posts, and learn everything about them like demographics, etc.
So, are you all set to take advantage of Instagram ads? Social Sensei, your leading social media marketing agency, is here to help you out! In addition to the above tasks, we provide other social media management services like copywriting, direct message campaigns, video editing, follow/unfollow campaigns, post scheduling, and more.
Want to run an influencer marketing campaign through our powerful network? Schedule a call and ask about our influencer marketing campaigns! Click here: Run A Influencer Campaign!
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More About Social Sensei
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