Top 3 Reasons for Investing in Instagram Celebrity Marketing
Even before Instagram debuted into the world stage in 2010, celebrity marketing was already one of the favorite marketing strategies of big brand around the world.
In this article, we will cover the top 3 reasons why you should invest in Instagram celebrity marketing for your brand.
But first, let’s talk about . . .
Do celebrity endorsements actually boost sales?
Well, let’s take Meghan Markle for example, the Duchess of Sussex.
When Meghan stepped out of the hospital for the first time with Baby Archie, her dress instantly became a hit to the adoring public. Yes, all eyes were on the new royal offspring, but her dress, which was designed by British fashion designer Grace Wales Bonner, did not escape the public eye either.
That royal appearance catapulted Wales Bonner’s career. In fact, the number of searches on Stylight for the designer drastically rose by 1633% right after photos of Meghan that day went public.
It’s the same effect that other well-known names in respective industries have on the products and services they endorse. A good example would be Selena Gomez and her famous collaboration with Coca Cola for an Instagram campaign, which promoted the brand to roughly 104 million Instagram users who follow the actress’ account.
Why do Instagram celebrity endorsement campaigns work?
Basically because fans take note of what their celebrity idols wear, eat, and use, and are more likely to mimic them.
If you’re still unsure whether Instagram celebrity marketing can work for your brand, we’ll break down the benefits for you:
Increase brand awareness
This is the most obvious reason why a lot of businesses, especially those who can afford celebrity endorsements, collaborate with industry stars. The more popular the celebrity, the more expensive the endorsement will be, but with the right celebrity endorser, the investment should be worth it.
Build consumer trust
People are easily drawn towards products and services that are backed by famous personalities. The endorser’s reputation and popularity directly affects how people will view the quality of your brand. The more popular the celebrity, the more trustworthy a brand is deemed to be.
Boost product sales
Having the right celebrity endorser for your brand can mean an increase in your product sales. And this, in turn, can increase your stock prices. It is important to note, however, that no matter how popular an endorser may be, it cannot be the sole basis for increase in sales. Other key factors are also necessary to boost sales.
Why wait for people to stumble on your account when we’re here to drive them straight to you? At Social Sensei, we team up with big names in different industries to help businesses gain Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.
We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked. The best part? Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do.
Ready to take your Instagram account to the next level? Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility. Dial 888-444-9144 to talk to one of our experts today or click here to schedule a FREE 15-minute consultation with us.