How to Use Hashtags on Instagram to Grow Instagram Followers Organically?
Instagram hashtags – they can make or break your Instagram Strategy.
And, did we talk about the role they play to grow Instagram followers organically. Use them correctly and see the increased engagement on your posts. But, if you use them wrong, you will lose potential followers and even get penalized by Instagram’s algorithm. We are not scaring you, but we are approaching 2022, and if you still are unaware of the proper use of Instagram hashtags, get ready to lose the rat race.
Hashtags allow you to connect and engage with other social media users based on a common interest. However, knowing the definition of hashtags is not enough these days. To generate success on social media, you’ll need to use hashtags properly, which is why we’ve compiled a shortlist of ways on how to use hashtags on Instagram.
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Why use Instagram hashtags?
Looking for a creative way to expand your Instagram audience and get more reach? If so, start using Instagram hashtags. Through hashtags, your post will appear on the first page. If you use it in your story, your story will appear on the hashtag page. Hashtags offer a great way to build an online community, gain organic followers on Instagram and increase brand engagement. For instance, Nike changed the way people work out by using the #playinside hashtag featuring how local people stay active in their homes.
Top Instagram Hashtags in 2022
- #love
- #design
- #instagood
- #interiordesign
- #fashion
- #inspiration
- #style
- #art
- #smallbusiness
- #shoplocal
- #motivation
- #foodie
- #homedecor
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Pro Tips to Use Instagram Hashtags Effectively
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Use Optimum Number of Hashtags.
Instagram allows you to use up to 30 hashtags on a regular post, and as far as stories are concerned, it’s 10 hashtags. Being said that, just because you can use 30 hashtags, you should not use them all. Only use the hashtags that are relevant to your business. There is no right number of hashtags you can use, but generally, 11 hashtags are a good number to start with.
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Put Hashtags in Your Comments.
Unless you’re creating a hashtag for your brand or hosting a contest that requires the use of a hashtag, put all the other hashtags in the comment. It keeps your caption looking clean, and it is less intrusive on the quality content you are already posting.
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Avoid Using Irrelevant Hashtags.
Overused hashtags like #follow4follow or #likeforlike might seem like they’re getting you more engagement, but they aren’t really. The only people using those hashtags are bots and not real people. You want to use hashtags that relate to the content you are posting; that way, you have real people interacting with the content you categorize in that particular hashtag.
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Create a List of Hashtags that Range from Low and High Traffic Searches.
If you’ve ever searched for a hashtag on Instagram, you’ll notice there are 9 tiles on the top, which are the ‘top posts’ for that particular hashtag. Usually, these posts will stay there for 12-24 hours, and get there; you need to have a certain amount of engagement. This is where you want your content to be. Otherwise, it will just be pushed further down into the realm of chronological-ordered hashtags that rarely get seen. When searching for hashtags, always find some highly used hashtags that generate a lot of traffic and some low traffic. The higher traffic hashtags tend to take a lot more engagement to rank on the top 9, so if you’re not producing lots of engagement on your posts, it’s best to start smaller then work your way up.
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Use Hashtags on Instagram Stories.
Hashtag pages have an Instagram story icon on the left corner. Once you click on it, you will see a collection of stories posts tagged with the hashtag from people with public profiles. You can add a hashtag to your story through a hashtag sticker or use the text tool to type the hashtag you want on a photo or a video post.
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Keep a Watch on Trending Hashtags.
To reach out to more people, use trending hashtags. Holidays related to your audience or area of expertise, social trends, and news events provide an opportunity to reach out to new people. Use hashtags related to these events to attract more audiences.
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