Blog, Influencer Marketing, Instagram Growth Hacking



A viral post is something that has been shared, copied and spread across all social platforms. It  means posts (images or videos) that people want to share with others, making the post even more popular. Social media users read viral text posts, watch viral videos, comment on them and share the pieces on their own social media pages.

You know you have a viral Instagram post when it has 100,000+ likes and views and thousands of comments while being posted by an account that has only a few hundred or few thousand followers.

Going viral isn’t as easy as it sounds, as you need to have so many different things working in your favor.  Want to know how to go viral on Instagram? Chances are you’ve seen the benefits viral content can have for brands. And you want that same success for your own business. But going viral can be hit or miss opportunity if you don’t understand how it all works.

In this blog we will share some important tips for going viral.

1.) Repost Viral Content

If you can’t create viral content yourself, you can repost content that you think has viral potential.

Not all Instagram posts have to be 100% original — in fact, some of the biggest accounts out there are dedicated to reposting other people’s work. But always remember to give credit to the original owner of that post.

Reposting on Instagram is the act of posting a photo from someone else’s account to your own.  Instagram platform offers no option for reposting but you can always do  manual reposting and there are apps that you can you use to repost.


2.) Proper Boosting

Boosting your social media posts is a marketing tactic that can exponentially increase the amount of people that see your content.  When you boost a post on social media, you pay social media platforms to amplify one of your existing post’s reach to your followers, a recommended audience, or a targeted audience.

The more you pay, the more people see it.

With boosting you can choose between boosting a post to “people who liked your page and their friends” or to “people you choose through targeting”. Choosing who to target is a really effective way of reaching out to people by location, interests, demographics, relationships status, spending power etc..

How to Boost a Post on IG

1. Click the “Promote” button at the bottom of your post.

2. Pick a goal.

Before you boost your post, Instagram will ask you whether you want to attract more profile visits, website traffic, or promotion views. Whatever your goal is for the specific post you want to boost, make sure you choose the option that best aligns with it.

3. Choose an audience.

After choosing your goal, you can pick from three different targeting options: Automatic, Local, and Manual. Automatic tells Instagram to target people who are just like your followers, Local lets you target people in a specific location, and Manual lets you target specific people, places, or interests.

4. Set your budget and duration.

Instagram will estimate the expected reach and clicks that your post will attract after you set your post’s budget and ad duration



3.) Engagement Groups & DM Groups

A DM group is just a group of Instagram users, usually about 10 to 15 people and they all team up to engage on each other’s content in order to hit the explore page. The reason why DM groups work and engage on each other’s content is that Instagram needs to test whether the content is good or not.

An engagement pod is a group (or ‘pod’) of Instagram users who band together to help increase engagement on each other’s content. This can be done through likes, comments, or follows. Whether you’re looking for something more general, or even something exclusive, chances are there’s a pod to cater to it.

By joining DM groups and driving massive traffic in a very short timeframe you get Instagram to think that your post has great quality and they put it on the explore page. 

Compared to DM groups there are hundreds to thousands of people in one group and that you can surely see the potential of this many people engaging with your post. There are a lot of advantages to engagement groups vs DM groups.


4.) Bots

Instagram bots are designed to help you perform such actions as liking, commenting, and following other accounts on Instagram through automation.

With the help of Instagram bots, you can plug in parameters, like specific hashtags or accounts to target, and the bot does all the work for you. Some of the most popular bots for Instagram or automation services are Mass Planner, FollowLiker.  However, using a bot can put your account in jeopardy at being shadow banned or blocked by Instagram, so it’s a big risk to use automated software on Instagram.



5.) Create polls and quizzes

Instagram Stories allow you not only to engage customers more but to gather feedback, as well. How can you do that? Easily – by creating polls.

The polls feature on Instagram stories allows you to engage with your followers by asking questions and receiving answers from them. Polls are a great way to learn something from your audience or highlight a product or feature without seeming too promotional.

Example of this poll is only by asking your followers a simple yes or no question.

This type of poll is perfect for when you want to gauge your followers’ interest in a specific product or topic or if you want to ask them what types of content they want to see more of.

  1. Want to travel with friends? Yes/ No
  2. Would you wear this makeup look? Yes/No



6.) Add Components to Help Boost Story Visibility

Good content alone is not enough to go viral instead ensure you are using all the necessary tenets that will help your content reach the right audience.

Some aspects to include to help your stories go viral include:


Hashtags are very important on Instagram Stories, as they can increase your brand’s exposure and help you reach more people. To maintain the readability of the IG story, you should aim at using a couple of hashtags so you can still keep the focus on the visual.

Location tags

Instagram location tags, or geotags, are precise latitudinal and longitudinal coordinates of physical locations you can add to a post or Story.

Adding a location to an Instagram photo or video can be useful for letting your followers know where you are, without stating it in the caption.

It also helps your engagement rate on Instagram and it will give you more exposure and attract customers with minimal effort.



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