How can you use Instagram Reels to Grow your Business in 2023?

By now, everyone is aware that Instagram Reel is a goldmine for any business looking for ways to boost their Instagram followers. These short, entertaining videos have a special knack for drawing viewers’ attention, which can lead to high levels of engagement for your business.

Since they were first developed two years ago, reels have become the fastest-growing feature of Instagram right now. But how can you use this feature to reach new followers, get more views or expand your business? Read the following blog to learn about Instagram reels—from how to create one to how it will help businesses increase their following in 2023.

What are Instagram Reels?

Instagram Reels is a type of short-form video that prioritizes unique, fun, dynamic, and easy-to-watch content. Like TikTok, Instagram offers Reels as a lineup that can be scrolled endlessly, allowing people to quickly move from one Reel to the next and engage with a lot of content at once.

Making Instagram reels are simple, and users mostly prefer exciting and entertaining content, which presents an opportunity for businesses. For example, any social media manager or business owner can pick up their phone and start recording a video effortlessly, making it easier to film Reels regularly.

The best part is that Instagram Reels are easily found on the Explore page, making it a key location for viewers to locate and interact with your content which may not be familiar with your brand.

Steps to Make an Instagram Reel

According to the latest updates, making a reel to build Instagram followers is way simpler than before. Here are the four simple steps in creating a Reel:

  1. Open your Instagram account and click the reel icon in the bottom-center of the screen.
  2. After you click, a reel will begin playing on the screen.
  3. In the upper right corner, click the camera icon.
  4. Start shooting your reel.

You can also create a reel through the story option. Just choose the reels option at the bottom. There’s also a “+” sign on your Instagram profile next to your name. Select the reel option to create a reel.

Another important detail is to utilize the latest and trending filters to make your Reel creative and attractive. There’s a vast number of filters, music, and other options that you can use to spice up your Reel.

How do you make your reels trending for your business?

The following are some of the ways to boost your Instagram followers for your business:

  • Understanding the Instagram algorithm
  • Using Trending Hashtags, Sounds, Texts
  • Instagram Account Insights
  • Call to action (CTA)
  • Creative and Motivating (Trendsetter)
  • Promoting through ads
  • Using social media tools
  • Using Influencer Marketing

If you’re using Instagram reels for your business, a few of these factors are enough fororganic Instagram growth.


What is the main purpose of Instagram Reels?


Social media is continuously changing; the most recent change is a demand for interesting, brief videos. With Reels, Instagram has responded to this demand by giving users the fastest and easiest access to short-form video creation.

Are reels on Instagram worth it?

Yes, reels on Instagram are worth it for businesses, influencers, and many others. However, you cannot ignore the other types of content that support your overall brand goals. But it will definitely help you grow your following.

Is a reel better than a post?

Reel provides you with more opportunities to showcase your ideas than posts. Reels’ innovative features and filters can significantly improve the quality of your clips.

What is the best time to post a reel on Instagram?

The best time to post Reels is 9 AM and 12 PM, Monday to Thursday.

Tips on how to use Instagram Reels to Grow your Business in 2023

  • Follow Instagram Reels trends

This is one of the simplest and most important Instagram Reels advice you can implement. If you scroll through your feed even just for ten minutes, you’ll notice recurring themes in content. For example, there will be a few audio clips that are used in several videos, and people are adding their own videos to that audio.

Take advantage of these trends when you see them. Using your brand in a current trend shows you understand your clients and share their values, aesthetics, or sense of humor. In addition, some trends will be seasonal, which gives you a unique chance to sell relevant products or deals.

  • High-quality content:

High-quality content doesn’t mean that you have to work with expensive videographers and producers. Reels are similar to other media types, and you want to provide content that fits people’s expectations.

People who watch Reels want something interesting, entertaining, and “snackable” content. Instagram’s algorithm will prefer content that satisfies audiences. Make an effort to make your content visually appealing. Make sure your audio is of high quality, and when appropriate, consider using some popular music.

  • Get people excited with sneak peeks:

You may create a buzz on social media by teasing your audience with sneak peeks of your upcoming products or services. Therefore, don’t forget to make a Reel as part of your promotion strategy for new products, launches, or premieres for your business.

Just a collection of quick clips will be plenty to get people excited about what’s coming up next, so it won’t take much effort.

  • Show the “Real Side” of Your Brand :

Engage your audience and give them a feeling that they are a part of your business. This will make it simple for individuals to join your brand and bring real growth to any business.

Respond to your viewer’s questions and observations, make your comment section available for remarks and recommendations and have live sessions with them. This method will show your viewers that your brand genuinely cares for them.

Bottom Line These are some of the tips that will help you grow your business in 2023. To know more about social media strategies and ways to boost your Instagram followers, get in touch with Social Sensei now. We deliver the best results for people that are serious about taking their business to the next level. To know more, contact us right away.

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