With over 1.44 billion active monthly users, Instagram is currently one of the most used social media platforms for marketing. More and more businesses are using different Instagram Marketing strategies in 2022to boost their sales and promote their brand.
However, one of the best strategies to connect with your followers and boost your social media presence is Instagram DMs. By using Instagram DMs, your business can connect with target customers personally, helps form stronger connections, improve brand loyalty and enhance customer service.
If you’re also looking for the best ways to use Instagram DM marketing or boost your Instagram followers, get in touch with Social Sensei now. We are one of the reputable social media marketing agencies that will help your business reach more target audiences through Instagram DMS. To understand more about Instagram DM’s, read out the blog below:
What is Instagram direct messaging?
According to Instagram, 150 million people communicate with businesses every month through this platform. Even while many of those discussions take place in the comment sections, Instagram DMs for businesses give users privacy that the comments section does not provide.
Instagram DMs provide instant one-on-one business-to-consumer communication. Additionally, businesses on Instagram are not just limited to using text-only DMs. There are many other ways for people and businesses to boost customer engagement, such as:
- Send entertaining and engaging photos and videos to people
- Share GIFs that highlight your brand’s personality.
- Use the audio option to guide clients or customers if they have any issue
- To assist customers in finding stores, events, and other locations, drop a location pin.
How To Send DMs On Instagram?
If you have a new business account on Instagram and want to know how to send DM. dont worry; we’ll help you out. First, you’ll have to log in to your account and go to the homepage; then, tap the paper letter icon at the upper right corner of your screen. You can see that it is divided into three sections; Primary, General, and Requests
- Primary: The primary tab is the message section you’d want to see first. In this section, all of your Instagram DM’s will appear in one; however, you can swipe them into the General box. Unread message notifications are turned on in the Primary tab, but you can disable them in Settings.
- General: These are the message you might want to see later. For the General tab, unread message notifications are disabled, but you can enable them under Settings.
- Requests: These are the messages you get from users whom you’re not friends with. To start chatting with the requested people, you’ll have to accept them first.
How to Respond to Instagram DMs?
Open the chat of any user and start having a conversation with them to respond to an Instagram direct message. You can also utilize the search option in your Inbox to look for a username.
Another approach to strike up a conversation with an Instagram user is by viewing their profile.
Go to the search tab on Instagram next to your profile.
Open the user’s profile by search the username.
Write your message by tapping the “Message” button.
Faqs about Instagram DM’s
Are direct messages private on Instagram?
Instagram allows you to communicate privately and publicly, using followers, mutuals, and other Instagram users. You can send private messages to anyone. You don’t have to follow or be followed by that user to send the message; only the recipients can see these messages.
How do you know if someone got your message on Instagram?
Simply, open the chat section of the user to see whether they have got your message or not. If it shows “Seen,” the recipient has read the message.
Can you read a message request without accepting it?
Message requests have the benefit that you can either read them or delete them without ever informing the sender. If you feel like talking to the user, you can accept and start chatting with them. If you’re not interested in talking, you can directly delete the message without opening the chat. The sender will never know it.
Reasons to use Instagram DMS:
- Build connections with users:
Instagram DMs are one of the best ways to interact directly with users and build a meaningful connection with them. And customers only purchase from companies they feel connected with.
However, when you get to know your customer, they’ll feel more respected and valued. This is because you send them a personalized direct message to help them find the solutions to their questions or to let them know about your unique news or offers.
- Skyrocket Sales:
Through Instagram DMs, you can directly sell your products to customers that are interested in your business. In order to market your brand, you can DM users who are following you in their feeds and who are interested in your industry. Also, make sure you also explain the benefits and features of your products as well so that the buyer knows why they require them.
However, one of the most important things that you should need to keep in mind is never ever pressure your customers to purchase your products. Not only will your brand come out as being too unprofessional, but also you run the risk of having the message flagged or even get blocked by them.
- Respond to Instagram stories:
Instagram stories are continuously used by users to share what’s currently happening in their life or what they are doing, or things they like the most. Liking or sending comments on Instagram stories is one of the quickest ways to form a relationship with users to let them know that you notice their stories and you care to reply. Instagram is about building relationships, and replying to stories with DMs is one of the best ways to make a connection. Doing this will help you get organic instagram growth.
- Reward Top Followers
It feels great when you have loyal and engaged followers. They will like everything you post and comment on your every post regardless of what you are discussing. So why not send them a brief DM to express your gratitude
There are several options to choose from:
- Send them a personal thank-you note.
- Send a surprise behind-the-scenes picture to them.
- Inform them that they have earned a spot award.
- Send them a birthday greeting online.
Bottom Line
These are some of the main reasons you can use Instagram DM’s to build organic followers on your Instagram. You can also hire the best social media management company, such as Social Sensei, to get a wide audience reach on your Instagram through DM marketing. To know more, visit our site now.
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