A Guide on Instagram Live to Increase Your Brand Engagement!

As one of the top social media platforms – Instagram has various features that can help businesses increase their brand reach and gain more followers

One of the top Instagram features is Instagram Live. It’s an incredible feature for increasing engagement, reaching your target audience, and promoting your brand.

However, Instagram Live has no do-overs, so preparing and planning your content is essential! Read this blog to find out more about Instagram Live and its benefits.

What is Instagram Live?

Instagram Live is one of the most widely used features that allow users to engage more with their audience or to create virtual events. These Live sessions or events can be made by anyone with an Instagram account, no matter whether you have a business or a personal profile. Instagram Live now has a four-hour duration limit. If hosts want to extend their event, they can just go live again.

Instagram Live uses the camera on your device. Although Live does not support the swipe-up feature, you can pin your comment with your link, which the viewers will see when they open your live. Influencers and brands both use this strategy to boost their Instagram followersYou can also use different filters on your Instagram Live to make it more exciting and engaging for your audience.

How to Get Better Views on Your Instagram Live? 

To get better views on your Instagram Live, keep the below points in mind: 

  • Make Sure your Account is Public
  • Put a story of your Live Session Beforehand
  • Hire Influencers to promote them
  • Get people to sign up and also set a reminder.
  • Interact with your Audience
  • Make use of Instagram Filters
  • Play Games with your followers and people who join your life
  • Broadcast on Multiple Platforms

Why should you use IG live for your business? 

With over 1.44 billion monthly active users on Instagram, 82% of social media followers love watching live-stream videos more than social media posts. That is why more and more brands take Live sessions to promote their brands and increase their followers. Here are some advantages of Instagram Live:

  • It Increases the Visibility of your Brand: 

Millions of business owners are using Instagram to promote their brands. However, it might not be a successful marketing strategy if you only put regular posts and IGTVs to promote your brand. Your post could get lost among all the accounts your customers follow, making your marketing strategy less effective.

Instagram live might help resolve this issue by ensuring that your followers and viewers can access your content. Instagram places live videos at the top of your followers’ stories. It makes it simple for your customers to access your content when they click your live.

The fact that IG Live supports push notifications is another effective method to increase your visibility. As default, your audience will be notified when your live broadcast begins. It effectively draws your followers’ attention and improves your cost per action, generating more leads.  

  • Connect better with your audience

Instagram Live’s videos enable the audience to see your business’s genuine and human aspects, unlike pre-recorded Instagram stories and Reels. Additionally, it gives real-time interaction with your audience, strengthening your bond with them and allowing you to gather valuable information and genuine feedback from them. 

  • Improve your Engagement:

Instagram Live allows customers and brands to have a two-way conversation. Through Instagram Live, viewers can ask questions via stickers and comments, and you can answer each to boost your post’s engagement.

The best part is that you can increase engagement by turning snippets of your Live into regular Instagram posts, videos, Reels, and even Instagram Ads.

  • Humanizes Your Brand: 

One of the benefits of the e-commerce industry is that people can easily purchase products from the convenience of their homes. However, while companies now have more access to a consumer base, personal engagement has dramatically dropped. Because of this, businesses may utilize Instagram live to show off their human side. 

There are many ways that people can use IG Live to humanize their brand. Some of them are: 

  1. Conducting Q&A sessions:  Instagram Live’s question stickers are one of the best features when doing a Q&A. With the help of this feature, clients can ask questions about your brand, and you’ll be posting your answers through posts or reels. In addition, to improve customer satisfaction, you may also ask them about their experience with your products or services.
  2. Stream a live tutorial – Streaming a live instructional video is another way to humanize your business and improve customer satisfaction. A live lesson will enable you to demonstrate how your product or service is used clearly and in real time. By doing this, you can be sure that your consumers are using your items according to their needs and expectations. Just remember to have notifications before the live tutorial.
  • Better Customer Service: 

The main goal of businesses is to provide customers with top-quality services. You can quickly learn more about their needs and experiences through one-to-one interactions.

Therefore, having a good communication channel will help to enhance the customer experience. On the other hand, ineffective communication may lead customers to visit your competitors, reducing customer flow. With IG live, you may quickly respond to their queries about your business or its goods, ensuring the best customer experience.

Bottom Line

These are some of the points that will help you gain more Instagram followers using IG Lives. Get in touch with Social Sensei to know more about gaining Instagram followers. We are known as a top-rated social media managemeWhy should you use IG live for your business? nt company helping businesses to promote their brand and boost the reach. To know more, visit our website now.

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