With more than two billion monthly active users, Instagram is one of the highest-engaging platforms on social media. However, since Instagram’s algorithm is constantly changing, it has become challenging for brands and influencers to develop social media marketing strategies to keep up with the latest trends and changes. They need to create new ways to guarantee their content gets views and gains a massive following.
If you’re still wondering how to gain followers on Instagram, don’t worry! We’ve updated the top social media strategies for 2023 that will help businesses boost their engagement and gain organic Instagram followers.
Instagram Statistics
- 17.6% of the world’s population uses Instagram.
- More than 25 million businesses use Instagram to promote their services and products.
- Instagram users Like 4.2 billion posts every day.
- Daily active users of Instagram stories are 500 million.
- The highest number of users of Instagram in the US is 159.75 million.
How to grow Instagram followers and engagement in 2023?
To be a trend-setting brand, you need more Instagram followers and massive traffic to be a trend-setting brand. This process can take a long time, but with the right strategies, it’s achievable. Although the process is drawn out, you can see the results with the right approach. Here are the best strategies to grow Instagram followers in 2023:
- Post Unique and Quality Content:
Although this strategy should go without saying, it is nonetheless the most important. Posting high-quality and unique content that people want to see is essential if you want people to follow you or like your posts and reels. Of course, this implies that you should regularly upload compelling images and videos, along with well-thought-out captions.
Also, spend time considering the type of content you would like to see while scrolling through Instagram, then jot down your ideas and get content from that. To display your content flawlessly on Instagram, remember to choose the proper post size and of good quality.
- Incorporate Reels into Your Content Mix
The Instagram algorithm strongly favors reels, which are short-sized videos. Reels are necessary if you’re attempting to figure out How to get followers on instagram. In addition, it can help you grow your audience by getting your content found through the audio placed on them. According to Meta, reels take up more than 20% of Instagram time.
If you can make one change to your social media strategy to concentrate on growing it, start publishing more reels on Instagram.
- Create Savable graphics:
Creating content that will get your post saved is a terrific way to increase Instagram engagement. But, you might ask, how? It’s very easy! Infographics, memes, and quotes are content most likely to be saved and shared. It should be humorous, aesthetically pleasing, or educational. Interestingly, publishing tweets on Instagram could also help in increasing engagement.
A few popular accounts on Instagram primarily focus on commenting on repurposed tweets. Create unique and appropriate quotes that your audience will love to read. You can use sites such as Canva to produce these quotes.
- Follow Other Users:
Another effective way to gain followers and engagement is by following other users. When you follow someone, there is a high chance that they will examine your profile and determine whether or not to follow you back. Just be careful to only follow users whose content you are genuinely interested in. Otherwise, your feed will be filled with irrelevant content and information to you or your brand.
Also, start following your competitors’ followers to increase your followers. These customers will see your profile and that you’re offering a similar service. They might consider trying your products or service as well.
- Create Eye-Catching Ads:
Any advertisement on Instagram can only get user attention if they are attractive, engaging, and educational. Some of the things you can focus on include the following:
- Using images that are appropriate for the platform
- Reducing the amount of text in advertisements.
- Ensuring that your captions are appropriate for both your audience and the image.
- Use relevant hashtags to increase the visibility of your content.
- Partner with an Influencer:
Partnering with an influencer is another terrific strategy to gain Instagram followers. An influencer will advertise your account and promote your brand to their followers when you work with them. As a result, you will be exposed to an entirely new group of individuals who may not be familiar with you. There’s a good chance that they will follow you because they trust that influencer and like what they see.
So, collaborating with an influencer relevant to your brand or product is a terrific method to increase your Instagram following. In addition, having your logo shown in their posts is a fantastic approach to raising brand awareness.
- Get on feature accounts:
Feature accounts are pages on Instagram that curate the best content in a particular category. They resemble “best of” picture diaries for a certain business. Some feature accounts have a huge amount of following. You might gain new Instagram followers if you are highlighted on such featured accounts.
There are feature accounts for every niche, such as travel, fashion, photography, and more. For instance, @discoverearth posts exciting travel content worldwide for its more than 6.1 million followers.
- Create Instagram Challenges:
By creating a fantastic Instagram challenge, you can reach a vast audience of likes, views, and, most importantly, followers. Make sure it is extremely simple for individuals to participate in your challenge.
The audience won’t take on the challenge if it involves something that requires even some energy. Instead, create a hashtag that represents your brand, check out what challenges are trending, and create something more interesting that people love participating in.
Bottom Line
These are some of the most effective strategies for growing your Instagram followers in 2023. Lastly, you can also hire the best social media management agency to boost your productivity and get instagram real followers.
Contact Social Sensei now to enhance to grow instagram organically. We are one of the reputable social media marketing agencies that can provide you with the most up-to-date strategies so your business can grow and reach a wide audience. To know more, visit our website now.
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