Can anyone be an influencer?
Being an Influencers is not necessarily being a celebrity. Anyone can be an influencer as long as you have the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. a following in a distinct niche, with whom he or she actively engages.
But again the big question is how can you earn being an influencer?
Most people know that influencers can earn money from their blogs or social media accounts. It isn’t just a hobby for them, but a way to bring in an income, and for some, it is a full-time job. Yet one of the most common questions we get is how do they earn money?
Paid influence is when you pay someone to talk about your brand or products. This is the most common type of influencer marketing. A classic example is when you find an influencer, and pay them to blog about your products or post an image of themselves and your products on their Instagram.
How Influencers Make Money?
There are lots of ways how influencers earn money. On this blog, you will know different ways how influencers get paid.
Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products.
The premise is incredibly basic: an influencer recommends a product or service and is financially compensated when someone makes a purchase using the influencer’s link.
How much the influencer earns depends on how much the customer spends. Many of the arrangements are percentage-based, and a typical affiliate commission falls between 5 and 30 percent. However, some may be higher or lower.
Sponsored Posts
Sponsored posts are a type of native ad, although native ads encompass more than sponsored posts. Like all native ads, sponsored content is crafted to look like the environment in which they appear. They’re not jarring or disruptive.
With these, brands ask the influencer to promote their product directly in exchange for compensation. Or, specifically in the travel industry, destinations bring in influencers to promote their location and will cover the costs of the trip plus pay an additional fee for a set amount of promotion and deliverables.
Brand Ambassador
A company chooses a brand ambassador to be the “face” of the brand. Ideally, the candidate is a tastemaker in their communities and should plan to use already established networks and relationships to market the brand via word-of-mouth marketing tactics (i.e. referring friends, posting about the brand online, etc.). On top of that, a brand ambassador will also represent her company at specific events, where she may perform product demonstrations or give away sample products.
Brand ambassador salaries vary greatly since most brand ambassadors choose their hours and their compensation differs from one company to the next. These are the typical forms of payment for brand ambassadors:
Salary: According to sites like Glassdoor, Indeed, and Payscale, the national average salary for a brand ambassador ranges from about $20,000 a year to up to $58,000 a year, with the standard salary being somewhere in the $40-50,000 range.
Hourly: If the brand ambassador is being paid hourly, the average is between about $10-16 an hour.
Commission: In some cases, companies will pay ambassadors on commission rather than an hourly rate, to incentivize the distribution of promotional materials and the generation of leads by their brand ambassadors. The more leads an ambassador brings into the company, the more earning potential he or she will have.
Courses, Subscriptions, Ebooks
Courses
With courses, the blogger usually provides the buyer with educational materials and (possibly) direct access to them or another person with expertise in that area. The person who purchases the course can then learn about the topic.
Subscription
Influencers with big followings on Instagram and other platforms are starting to put up “paywalls” by charging fans for exclusive content. Subscriptions typically give the buyer access to additional content that isn’t available for free. A system like Patreon is often used to support payments and release of content to the creator.
While these payments add another revenue stream for influencers, analysts say brand partnerships will remain a source of credibility.
Ebooks
Influencers who sell books have the unique opportunity to turn responsibility into retail revenue, and at the same time, fulfill one of their core objectives—connecting their audience with valued content.
The great thing about the book is they are a content double-dip. Your content sends a valuable message about a book, which is also content. Two value-add pieces for your followers; one simple way to earn money for you.
People trust you as an influencer. You’ve made a direct connection between two pieces of relevant content your audience wants and needs. Take advantage of that relationship by offering them a trusted location to make a purchase online.
Photo and Video Sales
Brands and destinations are in constant need of fresh content and some influencers are also earning by placing their images on stock websites (like Getty). They may not earn much per photo, but over time, with enough photos uploaded, a heavy volume of sales can mean hundreds (or thousands) of dollars each month.
How much do Influencers Earn?
The amount influencers earn is dependent on quite a few factors. Below shows the average influencer earnings per post based on the type of influencer and social media platform.
According to the 2020 Influencer Marketing Outlook report, the top 5 social media platforms for influencer marketing are:
- Instagram (82%)
- YouTube (41%)
- TikTok (23%)
- Twitter (23%)
- Facebook (5%)
Take a look at the average payment on each of these platforms for influencers
- Micro-influencers: $100–$500 per post
- Macro-influencers: $5,000–$10,000 per post
- Celebrities: Varies, but $1+ million isn’t unheard of
YouTube
- Micro-influencers: $200–$1,000 per video
- Macro-influencers: $10,000–$20,000 per post
- Mega-influencers: $20,000+ per post
Some YouTube influencers charge based on video views (charging $50–$100 per 1,000 views).
TikTok
Tiktok has many influencers who aren’t necessarily celebrities, but who still have tens of millions of followers. These influencers can earn upwards of $10,000 per post.
- Micro-influencers: $25–$125 per post
- Macro-influencers: $1,250–$2,500 per post
- Mega-influencers: $2,500+ per post
- Micro-influencers: $20–$100 per post
- Macro-influencers: $1,000–$2,000 per post
- Mega-influencers: $2,000+ per post
- Micro-influencers: $250–$1,250 per post
- Macro-influencers: $12,500–$25,000 per post
- Mega-influencers: $25,000+ per post
TOP 5 Highest Paid Instagram Stars in 2020:
1. Christiano Ronaldo
Estimated Average Price Per Post – $466,100 – $776,833
Christiano Ronaldo, who is now officially the world’s first and only billionaire soccer player. As Forbes reports, he was one of the top five highest-grossing athletes in 2019, bringing in a whopping US$105 million to push his net worth into the 10-figure zone
2. Ariana Grande
Estimated Average Price Per Post – $391,530 -$652,550
Ariana is an award-winning, American singer, actress, and songwriter who has several hit singles.
If you’re aware of just how expensive it is to buy a ticket for an Ariana concert, then you probably know she’s making lots of money from her albums and tours. She’s in high demand. That’s why she reportedly raked in $8 million for her headlining performance at Coachella 2019. This has made her rise to the second position among the highest-earning Instagrammers of 2019.
3. Dwayne Johnson
Estimated Average Price Per Post – $383,014 – $638,356
Dwayne ‘The Rock’ Johnson has become the highest-paid celebrity on Instagram an estimated $986,000 per post. According to social media marketing firm Hopper HQ, the 48-year-old star can charge advertisers $41,015,000 for a sponsored post.
4. Kylie Jenner
Estimated Average Price Per Post – $375,224 – $625,374
Kylie is a celebrity influencer who charges over a million dollars per post and is mostly seen endorsing luxury fashion and beauty brands. Kylie is the owner of the beauty brand, Kylie Cosmetics, and is one of the most influential people in the beauty industry.
5. Selena Gomez
Estimated Average Price Per Post – $369,217 – $615,361
She earned her net worth through her singing, songwriting, and acting career and several endorsements for almost two decades now. She also sold over 7 million albums and 22 million singles worldwide.
She has a huge follower base on Instagram and has been among the most popular Instagrammers for years.
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