Having a hard time seeing growth on your Instagram page? Even if you’ve been posting high-quality photos and unique concepts, you can’t seem to capture the hearts of your followers?
But, how do you get more people to engage with your content? It’s easy: Ask questions. But make sure that it has something to do with your business, it should be business-related.
When you ask questions that give an opportunity for them to open up, you start the conversation.
These types of questions can be asked in a lot of ways.
For example:
- Remodeling or crafting related business. What project are you creating right now?
- Life or business coach. What is your biggest goal right now?
- Theatre. What movies are you excited to see next?
- Restaurant. When is your next date night?
As you can see, the entire question has such as “now” or “next.” This helps prompt a response.
The questions are also limited in scope and easy to answer. They are customized to the type of business asking them and related to something that their ideal customer deeply cares about.
The next question that you can use is how your audience likes your service or product.
Example.
- How do you use our product? / How do you find our service?
This is an effective question because you got to know your audience’s feedback on your product or service. You will have an engagement with your audience at the same time you can gather information and you gain some useful information in the process.
Example Questions To Ask About Your Product / Service
- Who is your favorite person to use/share (product or service) with? Tag them!
- Who first told you about (product or service)?
- When was the last time you had a (product or service)?
- What is your favorite thing about (product or service)?
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What makes you inspired?
People want to feel good and be inspired. That’s why there’s a lot of inspirational quotes or memes are posted on social media.
It is much better if you post an inspirational quote, come up with a question on captions. Try some questions that your audience feel your concern to them. But make sure that your question has something to do with your posted quotes.
- Who is the most important person in your life?
- Who is your inspiration?
- What are you doing to change the world?
- What are you going to do to be successful?
- What are your dreams?
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Let them tell you what they like most
Give your audience the power to choose. Ask your users about the colors they’re waiting to see in the store, most desired items, type of content they want to read. You can do this using the Instagram polls. This will also serve as a short survey and easy to read instead of browsing all the comments.
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Trivia or games
Sometimes the easiest way to engage with your customers is with a simple trivia question or action-driven quiz to complete for fun. You can post an abstract visual game or you could ask a trivia question- bonus points if it’s based on your brand. For example, ask followers to comment with their guess on what year your brand was founded. What is the first product of your company etc?
This builds trust and helps them know that you are a valuable resource on the topic you are an expert in. You don’t have to be serious all the time. This is a fun format to share a joke or humorous meme– just make sure that you really know your audience and don’t cross a line.
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Fill in the blanks
Fill-in-the-blank is similar to other trivia and survey questions, except the answer is more restricted. Make sure your fill-in-the-blank is brand-related, or you could reference an upcoming holiday; let your followers do the rest of the work by commenting on their answers and tagging their friends to make it a group game. And as always, make sure to include a hashtag for your followers to spread the word for you.
Example
All I want for Christmas is _____________.
If I could go anywhere right now, I would like to go to _______________
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Experiential
Take advantage of Instagram’s emphasis on experience, travel, food, or other sensory pursuits: Ask questions that tap into your followers’ experiential focus points- the topics that they care about most, and therefore make them excited to share and engage with your brand. You can ask them their experience in traveling in one place, or you can also ask questions about cultural and holiday practices, sports, entertainment, or other emotionally driven topics.
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Q&A
This strategy is mostly used by the influencers. Their audience will ask anything about them and of course, you should answer all of that honestly. Well, it all depends on the way the influencers take the questions, it can be serious or can have some sort of humor.
As for the brand, you can also ask your followers if they have any questions about your brand, product, or industry. Providing a well-executed Q&A forum gives your followers a sense of importance and the opportunity to learn more about your brand; it also allows them to indirectly divulge ways in which they’d like it to improve, and provides you with insight into what areas you should focus on providing informational content around.
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Tag a friend
This is also good when running giveaways. For example, you will ask your audience what’s their favorite on all your product and they have to tag a friend with their comments to win a price on a raffle. In this way, your audience will tag all their friends, so the engagement will be doubled.
There are a lot of questions you may use but you have to be more creative to get the engagement that you want. Don’t forget to use Instagram Analytics to discover which questions resonate with your followers so you can tweak how you engage and build relationships with your followers.
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