Can brands use Instagram stories to increase Instagram followers? Do they really work to build strong engagement with the followers? We will answer all these questions in this blog.
Instagram’s story feature has been around since March 2017, but we still get a lot of businesses asking if they should be utilizing them in their daily content creation. The answer is YES! The great thing about Instagram stories is that there are so many different ways you can use them.
If you’re a blogger, you can document your daily activities in a charismatic manner, a comedian can create short skits or even ongoing skits, and brands can use them to show the behind-the-scenes of their business. Whatever you use for this feature helps you add some personalization to your brand and helps build a connection with your followers.
Remember, you’re not just building a brand; you’re building a community, and a strong community thrives off participation. We wanted to share some tips on how you can add a little flair to your Instagram stories. By doing so, we hope you’ll be inspired to try them out yourself. Remember, there is no right or wrong way to use this feature, but you’ll have to do a lot of trial and error to find out what works the best for your brand.
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What are Instagram Stories?
Instagram stories are vertical, full-screen photos and videos that disappear after 24 hours. They appear at the top and not in the news feed. In Instagram Stories, you can use interactive tools like stickers, polls to make your content pop and engage the targeted audience.
Statistics that show why brands should use Instagram stories.
- Daily views on stories account for 300 M
- The average time spent by users on Instagram stories is 28 mins
- 20 % of stories posted by firms result in an increase in customer interaction
- 1/3 of users watch Instagram stories every day.
Where do Stories take the Users?
- 59 % on shoppable page
- 23 % on other social media platforms
- 10 % on blog posts
- 5 % on the campaign page
- 3 % on apps
Top Brands that Use Instagram Stories
- Mercedes Benz
- DriveNow
- Enel
- Ticket.com
How to Make the Maximum use of Instagram Stories?
Brands are going Ga-ga over Instagram stories. Thinking why that is? Because stories offer a sure shot way to boost brand visibility, interact with the right audience at the right time and get instant feedback on products. These are a few benefits of Instagram stories; to explore them, you must first find the right way to post stories.
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- Stories are prominently displayed at the top of follower timelines just under the Instagram logo. Use this to your advantage; plan your story out for the day. You want your logo under Instagram’s name all the time; you can achieve this by posting some content in the morning then some in the evening.
- Stories can be used to capture behind-the-scenes content that doesn’t have to be as high in quality as regular posts.
- Don’t be afraid to think outside the box. If you find yourself posting the same kind of content, remember to be experimental with your stories, add photos, short videos, Boomerang (GIF-like image), video filmed backward (Rewind).
- Collaborate with other accounts/brands, tag other accounts (with their permission); this feature is phenomenal for connecting with other influencers.
- If you’re comfortable showing your face, try out the face filters, text and stickers to add some humor to your stories.
- Use hashtags and locations in your stories to make them more discoverable.
- Host contests or giveaways! People love free stuff; build your community by giving away some free products.
- Host a poll! A relatively new feature that allows you to ask your community a question, and they can select which answer to reply with. You can use this feature for fun or get some feedback on your brand.
- Use a call to action! Do you want to host a meetup? Do you want to shout out another page? Do you want to advertise a coupon code? Tell your community what to do (in a nice way =) of course).
- Analyze your success and improve on it. Take a step back and review the statistics on your recent marketing campaign. Find out what is working or what isn’t working and go from there.
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