Keeping your Instagram followers engaged on Instagram is not an easy task. Every time you come up with something good, it increases the expectation of your followers. And once you consistently provide good content to your followers, you gradually build a reputation, and your followers expect you to deliver every time they see a post from your account. Whatever strategy you are currently following, stick to it because there is no point in breaking something which is working. But definitely make space for new content ideas or take inspiration from those to boost your Instagram followers. Have a look at the top 9 Instagram content ideas to boost engagement.
1. Post testimonials
Do you know that 90% of Instagram users say they follow at least one business? There are possible chances your followers are also paying attention to what you are doing on Instagram. You can post a testimonial once in a while to increase the credibility of your brand. This will be an added advantage if you have a raw customer story. You can re-share the customer appreciation post on your Instagram story to foster the relationship with customers.
2. Make use of trending memes
Memes are an opportunity to spice up things. Every now and then, something happens that gives rise to memes. You can make the most of the memes to create humorous, relatable content for your brand. Top brands often make the most of the trending memes to build a strong emotional bond with the users. Memes help you boost brand awareness and strengthen customer engagement. It also triggers the re-share. People love to re-share memes with their friends and family. This helps you build a strong brand image.
3. Host a giveaway
This is one of the best ways to boost engagement on Instagram. You can host a giveaway to prompt people to like your post, tag their friends and share the post on their stories. This is a great way to reach new audiences at a low price. However, there are certain rules you need to follow in a giveaway. Announce the conditions of a giveaway, announce the price, run a giveaway and announce the winner. Giveaways keep your audience engaged and help you build a strong relationship with the brand and build Instagram followers.
4. Ask questions
Boosting engagement need not be all about talking brand. You can simply ask a question to your Instagram followers and encourage them to share their experiences in the inbox. For example, you can simply ask people about the one piece of advice they never forget or personalities that inspire them. Make sure any question you choose is relatable to your brand. These creative questions encourage people to share their experiences and spark conversation.
5. Host a challenge
An average adult spends 30 minutes a day on Instagram. Our mind needs stimulation. Hosting a trending challenge can provide an active simulation to your followers. You can encourage the users to share their videos of participating in challenges. It provides them to feature on the brand page and gets some traction for their account.
6. Add product teasers
If you are planning to launch a new product, instead of directly announcing a new product, you can use teaser photos, videos, and question stickers on stories and posts to drive interest. This will help you create a buzz for your product. You can announce when the product is revealed and even announce the discounts for early birds. This helps you drive engagement for your product and increase sales of the product.
7. Post how-to guides
How-to guides are one of the most popular types of content. You can post a short tutorial on your Instagram page to drive engagement. How to guide can be anything related to your industry, or you can debunk the top industry myths. All these ideas trigger curiosity in the mind of the viewers.
8. Share user-generated content
This is a great way to boost engagement. Share user-generated content. It signals trust to your followers because it is created by someone who’s not an official representative of your business. For example, if you are a fashion brand, there is a possibility that someone who has purchased clothes from you will post a picture with new clothes on social media. It is a great idea to encourage users to tag your brand on their posts or share the photos you can post on the official brand page. This helps drive authenticity.
9. Show an influencer using your product
There is no better way to gain attention than having an influencer on your Instagram post. If an influencer is using your products, show them to the world. You can even add into paid partnership with an influencer who believes in your product. Partnering with an influencer is one of the best ways to boost your Instagram followers. It adds value and credibility to your brand.
These are some of the content generation ideas you can use to boost engagement on Instagram. Keep in mind managing a brand account on Instagram is a marathon. It’s not a sprint where you can impress your users and then begone from existence. You need to consistently remind your users in this highly competitive world that they have associated with the best in the industry.
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