How to Grow your Instagram Followers Organically? Instagram Marketing Tips for 2021
Are you thinking of moving your business to social media? Are you confused as to which platform to use? We will make it easy for you. With more than 1 billion active users, the platform represents a big opportunity for marketers and brands to tap into the huge user pool.
Social Sensei, the leading Instagram influencer marketing agency, knows how to make your business stand out, show off your brand and get more followers. But, before we talk about the ways to grow followers organically, let’s look at few statistics that support the popularity of the photo-sharing app.
- Instagram is the second most engaged network after Facebook
- Users spend an average of 53 minutes per day on Instagram compared to Facebook.
- 83 % of users confirmed they use Instagram to find new products and services
- 500 million users use Instagram Stories every day
- Video posts on Instagram have high engagement
So, are you all set to build your brand on Instagram? Here are some tips that will help you out!
- Instagram Reels will Become your Savior
- Create an IGTV Series
- It’s Time to Work with Micro-Influencers
- Develop and Maintain a Unique Instagram Brand Personality
- Schedule Posts to Increase your Instagram Followers
- Give Weightage to Quality over Quantity
- Go Live on Instagram
- Take part in a Viral Instagram Challenge
- Create Memes That Your Audience Loves
- Collaborate with Awesome Brands
- Socialize and Comment on Other Accounts
The Best Ways to Grow your Instagram Followers Organically
If you are not living under the rock, you will be aware of Instagram Reels; the short video sharing platform that has a lot to offer to brands or business. Reels, the newest video feature, allows users to record 30-second video clips with music on Instagram. With Reels at the forefront, users get the needed push to browse and share reels more often in 2021. You can find the reel in a separate tab on individual Instagram profiles, and it’s also available on the Instagram Explore page.
Instagram reels have the power to go viral and are definitely a game-changer. Share your Reel on Feed and explore Page to increase Instagram followers and chances of going viral.
The top recommendation to grow followers on Instagram in 2021 is to use IGTV. With more restrictions and lockdown, more and more users will turn to Instagram for entertainment. With IGTV, brands can easily align the Instagram audience with IGTV content. The new feature is a great way to connect with your community and cast a wider net to reach more audiences. If you have not created an IGTV channel yet, it’s time to do so. Determine what type of content your audience will like and start creating entertaining content.
Want to reach new audiences in 2021? Start working with micro-influencers. Blue checks and a high follower count may be tempting, but these influencers may not be the best choice for your brand. A study conducted by Maker found out that micro-influencers with followers between 10 K and 100 K have the best combo of engagement and reach. By working with micro-influencers, you can create an engaged audience without fighting for their attention. Some work on a smaller scale but are known for specific interests or niches.
Instagram feed is the next thing a person will see after reading your bio. The impression you create will determine whether customers will follow you or not. So, along with the bio, make sure your Feed is unique, filled with colors, entertaining posts, tone of voice etc., as they describe your brand’s personality. The goal is to create a feed that whoever looks at it will get a clear idea of what your brand does.
To grow your followers, create high-quality content. But, creating a post is not enough. You need to scale your process. Use the Instagram scheduling tool to schedule posts in advance and put your Instagram strategy on auto-pilot. With this tool, you can manage, plan and schedule posts, add your post description and relevant hashtags, tag your locations and set a date and time for the post.
Posting on Instagram three to five- times a day? Does it work for you? Maybe not! Brand awareness is good, but posting hyper frequently will turn you posts into spam and audiences may un-follow you. Also, if you post several times during a day and then slow down, the user engagement rate with your audience will decrease. Not able to generate high-quality pictures every day, post less frequently. Make use of Instagram analytics to determine which trending posts your audience will like. You can also boost your high-performing posts with Instagram posts.
Video is the future, and Instagram Live is the best way to use video to drive engagement and get more followers in 2021. Live is the unedited video stream that allows followers to tune in and engage in real-time. Audiences can submit comments and questions in real-time. Here, the content options are endless. From hosting weekly shows to games and tournaments to showcasing your product, you can do a lot with the Instagram Live feature.
#FliptheSwitch to the #BathtubChallenge, 2021 is the year for social media challenges. Influencers and brands are going ga-ga over the social media challenges. To increase your following, be creative and create your challenges to attract your audience. Brands can turn their Instagram game into a branded series to commit to monthly, bi-weekly, or even weekly.
But, the key to creating more engagement is to create an Instagram challenge schedule and plan them in advance.
If you are a proactive marketer, you would know the importance of Instagram memes in creating brand awareness. Memes are one of the significant online communication methods, with 55 % of youngsters sending them every week. We all love memes. But you should know the trick of using the right one. Memes have some cultural relevance; they are funny or clever and feature a combination of text and imagery. Girlboss and Hellosunshine are some brands that use memes to stay connected with their audience.
One of the popular ways to gain more Instagram followers is to collaborate with other famous brands or influencers. Teaming up with like-minded businesses will help you grow your profile and attract a new audience. When users discover your brand through co-marketing effort, the chances of hitting the like button increase. And, the best thing is that their combined marketing efforts don’t need to be expensive. To make the maximum benefit from combined marketing efforts, choose your partner carefully.
Through Instagram, you can meet new people and communicate with those who share the same interest. To grow followers, start liking and commenting on related profiles or topics. For instance, if you portray a healthy lifestyle, look for people who talk about the same. Leave your comments under the post, tell them they are doing great and don’t forget to share your opinion on the same topic.
There are numerous ways to grow your Instagram profile in 2021. For maximum social media followers growth, count on Social Sensei.
Leverage the power of influencer marketing to grow your Instagram followers organically
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More About Social Sensei
Having a huge follower base is definitely crucial to get your message out there; in front of your target audience. However, rather than invest in marketing strategies that will have you buying fake followers, why not invest in Social Sensei’s proven and tested Instagram celebrity marketing strategies instead?
At Social Sensei, we team up with big names in different industries to help you grow your Instagram followers organically. We’ve worked with hundreds of happy clients and have generated thousands of new followers for those who have signed up with us.
Will celebrity or influencer Instagram marketing get your account banned on Instagram? No. This type of Instagram marketing is a legitimate way for you to grow your Instagram followers organically, so you don’t have to worry about getting shadow banned or action blocked on the platform.
We guarantee account safety, so you never have to worry about your Instagram account being banned or action blocked. The best part? Your success is our success, so if you don’t see the numbers you expect for your followers list, we will continue working for you until you do.
Ready to take your Instagram account to the next level? Work with the experts at Social Sensei to help pair your business with the right growth plan to help you gain real Instagram followers, increase brand exposure, and boost your credibility. Sign up today to take your account to the next level or click here to schedule a FREE 15-minute consultation with us.