Having trouble gaining new readers for your blog? That sounds like a familiar issue. Let’s face it, people today don’t enjoy reading long posts. Ten years ago, that might be a different story. Back then, chances were high that people would care enough to scroll past your first few lines. But that’s a decade ago. Times have changed, and so should you.
Your content should be something people want to know. Something relevant.
The truth is that people don’t care about what you have to say. Now that might hurt, but knowing how your readers’ minds work is to your advantage. That tells you that anything you post about should be about them. When you produce content like that, it’s only going to be a matter of time before you get a huge following.
Of course, that all sounds good in theory. But the reality is, not all blog posts have a huge audience. So if your blog posts are no longer generating as much traffic as they used to, or if they just aren’t performing well ever since, then it’s about time you switch things up. That means you have to learn how to produce quality content that would engage your readers and make them want to read on.
Wondering how to produce high-quality content for your readers? Here are 10 tips to get you started.
#1 Spice up your content
One of the best ways to bore your readers is to stick to a plain-text blog. You see, no matter how great your ideas are, or how perfect your grammar is, if your blog looks dull and dreary, don’t expect that people are going to come back for more of your posts.
Spicing up your content doesn’t mean you have to fill your page with so many photos or colors. A few relevant photos will do, and you can try adding infographics and quotes too. Just so something pops out to your reader and wakes him up in case he fell asleep reading halfway through.
#2 Make everything easy to read
Again, we go back to our first statement that people don’t like reading long posts. But you can ‘trick’ them to doing that by using subheadings. When you segment a long blog post into chunks and parts, your readers won’t feel like they’re going through a lengthy article.
Oh, and did we mention that rule number one in writing content is to make your write-up easy to follow? Subheadings create a list in your reader’s minds, helping them identify where you’re headed with your words. If you craft your words well enough, chances are high that they’ll want to read on to the next subheading, and the next one after that.
#3 Make it worth sharing
People love it when they get to be the first of their friends to share something interesting or something new. It’s probably just a psychological thing, but we’re sure you notice that too. It’s like when you hear some shocking news and you can’t wait to tell everyone about it just so they hear it from you first.
If your content is good enough, people will tell others what you’ve written about. Word is going to spread, and the friends of your readers would go to your site and see what other good stuff you have. Then they’ll share your content with their friends—on Facebook, LinkedIn, or wherever. And when that happens, your site is going to get more views. That’s how you increase your site traffic.
#4 Sound human
Grammar is very important, of course, but it’s not everything. When it comes to blogging, you have to have your own identity—your way of writing things. If you sound just like the rest of those who blog about the same topics as you do, you don’t stand much chance against your competitors.
Remember, you’re not the only one who writes online! If you want to stand out, then you better come up with a distinct voice—one that readers would remember and would come back to your page for!
#5 Keep it short and sweet
Google may prefer quantity over quality when it comes to ranking posts, but that doesn’t mean you can’t keep your thoughts short and sweet. Of course, you can’t help it if Google wants you to post over a thousand words, but make sure you’re not beating around the bush with your words.
Go straight to your point. Your readers would love you for that.
#6 Come up with a catchy title
One of the first things that your readers are going to see when they open your post is going to be your title. So if you put something very lengthy and boring in your title, you’re not giving your readers much reason to continue reading. People do judge content by the ‘cover.’ Go for something striking—something that would instantly catch your readers’ attention.
#7 Write stories
People love a writing content. Even before computers came into existence, storytelling has already been a part of human history. When you know how to tell your stories in a way that connects to your audience, people will start to listen. They’ll interact with you. They’ll tell you how your story makes them feel. They’ll start commenting and telling you their stories too. All you have to do is win your readers’ hearts, and your site statistics will follow suit.
#8 Be credible
Don’t spread fake news just to grab the attention of your readers. That may work for you initially but it would only be a matter of time before that strategy backfires. People can see through fabricated information, so don’t risk your blog’s reputation by saying things you’re not even sure are true.
When stating facts, don’t forget to link to trusted sources. Let your readers know where you got your information. When they see that you only write facts, they’ll trust you and will most likely recommend you to their friends too.
#9 Write for Google too!
Humans are not the only ones who go through your posts—bots too! So if you want to rank well on Google, and we’re pretty sure you do, then make sure that your content contains the right keywords. Of course, you don’t just use keywords at random. You only use those that are relevant to your topic for quality content. This will help you a lot with your SEO.
#10 Don’t forget your Call to Action
Now that you’ve hooked your reader to your article, what do you want them to do next? Whether it’s to sign up for your course or to subscribe to your channel or buy one of your books, you have to have a clear Call to Action. Don’t waste a good lead by forgetting to add that.
If you’ve written your article right, your readers will most likely want more content from you, increasing the chances that they will follow through on your Call to Action.
The bottom line . . .
There are a lot of things under the sun to write about, but not all things are worth reading. Be the type of writer who creates content that counts. Creating valuable content is not as difficult as you might think it to be.
Try out our 10 tips for creating quality content and let us know how we were able to help.